Global Marketing Leader: Brand & Localisation Growth

Randstad Singapore; Singapore; On-site; SGD 250,000 - 450,000; Full time

Job summary

Randstad Singapore is seeking a Vice President, Global Marketing to lead strategy and execution for the organisation's international business outside of China. This role is highly strategic yet hands-on, developing a globally consistent brand while localising efforts for diverse markets.

You will oversee brand strategy, product marketing, go‑to‑market, launches, social media and digital marketing, partnering with regional teams to translate global propositions into locally relevant campaigns and

Qualifications

• Strong experience across brand, consumer or integrated marketing, ideally within an international or regional leadership capacity.
• Strong B2C experience, with backgrounds from FMCG, consumer technology, beauty, retail, lifestyle or other consumer-facing industries highly relevant.

Responsibilities

• Oversee end-to-end marketing across brand strategy, product marketing, go-to-market, product launches, social media and digital marketing.
• Lead localisation of global campaigns for Americas, Middle East, APAC and other growth markets.
• Partner with regional and local teams to translate the global brand proposition into locally relevant campaigns and positioning.
• Identify growth opportunities and strengthen brand awareness to support international expansion.
• Collaborate with the Global CEO and senior leadership to align marketing with business goals.

Skills

Brand strategy

Product marketing

Go-to-market

Global marketing

Localization

Job description

Randstad Singapore is seeking a Vice President, Global Marketing to lead strategy and execution for the organisation's international business outside of China. This role is highly strategic yet hands-on, developing a globally consistent brand while localising efforts for diverse markets.

You will oversee brand strategy, product marketing, go‑to‑market, launches, social media and digital marketing, partnering with regional teams to translate global propositions into locally relevant campaigns and