General Manager – F&B (Cafe & Chain Expansion)

XI DE LI PTE. LTD.; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A growing F&B company in Singapore is seeking a dynamic General Manager to spearhead the launch of its first café, ensuring operations and brand growth. The ideal candidate will have proven experience in managing F&B brands, with a focus on team leadership and financial management. This role offers competitive remuneration and career growth aligned with the expansion of the café chain.

Benefits

Competitive remuneration package

Attractive performance-based bonuses

Opportunity to shape a brand

Career growth aligned with expansion

Qualifications

• Proven track record in managing and growing F&B brands, preferably with multi-outlet experience.
• Strong leadership, business acumen, and operational management skills.
• Experience in manpower recruitment and team leadership.
• Excellent communication, problem-solving, and organizational skills.
• Hands-on, proactive approach to operational challenges.

Responsibilities

• Oversee the setup and opening of the first café, including recruitment and manpower planning.
• Develop and execute strategies to expand the brand into a successful chain.
• Source, hire, train, and manage staff.
• Manage budgets, control costs, track KPIs, and achieve revenue targets.
• Maintain consistent quality, customer satisfaction, and brand identity.

Skills

Leadership

Business acumen

Operational management

Communication

Problem-solving

Job description

About the Role
We are already a successful F&B company and are now launching our first café, with the vision to grow into a successful chain. We are seeking a dynamic and results-driven General Manager with proven experience in building, managing, and scaling F&B outlets. You will take full ownership of operations, team building, and brand growth, ensuring smooth setup and profitable expansion.

Key Responsibilities

• Launch & Operations – Oversee the setup and opening of the first café, including recruitment and manpower planning, supplier management, menu calendar scheduling (new items, seasonal launches, promotions — in coordination with corporate office), and daily operations.

• Business Growth – Develop and execute strategies to expand the brand into a successful chain of outlets.

• Manpower Management – Source, hire, train, and manage staff to ensure smooth operations and excellent service standards.

• Financial Management – Manage budgets, control costs, track KPIs, and achieve revenue targets.

• Brand & Customer Experience – Maintain consistent quality, customer satisfaction, and brand identity across all outlets.

• Systems & Processes – Establish SOPs, operational guidelines, and workflows to support multi-outlet scalability.

Requirements

• Proven track record in managing and growing F&B brands, preferably with multi-outlet experience.
• Strong leadership, business acumen, and operational management skills.
• Experience in manpower recruitment and team leadership.
• Excellent communication, problem-solving, and organizational skills.
• Hands-on, proactive approach to operational challenges.

What’s in it for you?

• Competitive remuneration package with attractive performance-based bonuses.
• Opportunity to shape and lead a brand from its very first outlet.
• Career growth aligned with the expansion of the café chain.
• Work closely with founders passionate about building a standout F&B brand.