Freelance Senior Brand & Content Lead

TBWA\\Group Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TBWA Group Singapore is seeking a Senior Brand Executive / Brand Manager with a PR, communications or editorial background to support high-volume content delivery across app, social and BTL channels. This hands-on role requires strong writing and editing skills, the ability to interpret client feedback, and to keep multiple content workstreams moving while ensuring accuracy, on brief and on time.

You will collaborate closely with clients and internal teams, apply editorial judgment, and explore

Qualifications

• 4–7 years in PR, communications, editorial or content, ideally within an agency.
• Strong editorial writing, editing and proofreading skills.
• Experience developing information-led content such as articles, web copy, FAQs, press releases or stakeholder communications.

Responsibilities

• Write, edit and refine content across app, social and BTL channels.
• Translate briefs and client feedback into clear content requirements.
• Apply editorial judgement to improve clarity, structure, tone and consistency.
• Review content for accuracy, grammar, messaging and adherence to brand guidelines.
• Manage multiple rounds of feedback while maintaining content quality and intent.
• Conduct final quality control before submission or release.

Skills

Editorial writing

Content strategy

Project management

Client servicing

AI tools

Tools

AI writing tools

Job description

TBWA Group Singapore is seeking a Senior Brand Executive / Brand Manager with a PR, communications or editorial background to support high-volume content delivery across app, social and BTL channels. This hands-on role requires strong writing and editing skills, the ability to interpret client feedback, and to keep multiple content workstreams moving while ensuring accuracy, on brief and on time.

You will collaborate closely with clients and internal teams, apply editorial judgment, and explore