Freelance B2B Social Media & Content Specialist (Design & Strategy)

GI HR SERVICES PTE. LTD.; Singapore; Remote; SGD 34,000 - 83,000; Part time

Job summary

GI HR SERVICES PTE. LTD. is seeking a freelance B2B Social Media & Content Marketer to manage a lean, high-impact social marketing calendar for two HR brands. The role runs ~16–32 hours per month, paid hourly, with a 12-month horizon.

You will turn strategic themes into eye-catching visuals, punchy copy, and lead-generating social posts tailored for CHROs, VPs of HR, and C-Suite stakeholders. Remote-friendly for Singapore/Malaysia with ABM support.

Qualifications

• Proven experience marketing B2B services, corporate solutions, or professional services.
• Strong knowledge of LinkedIn organic growth tactics and B2B social selling.
• Ability to create polished, executive-ready graphics and templates independently.
• Strong copywriting and graphic creation skills to turn topics into finished social posts.

Responsibilities

• Write engaging, high-converting social copy, executive summaries, thought-leadership snippets, and CTAs targeting CHROs, VPs of HR, and C-Suite decision-makers.
• Independently design professional digital assets for HR trade audiences—LinkedIn carousels, quote graphics, white paper promos, event banners using Canva, Figma, or Adobe Creative Suite.
• Build, schedule, and optimize a monthly LinkedIn content calendar to grow organic reach and executive engagement.
• Assist in setting up and monitoring targeted LinkedIn ABM ad campaigns and sponsored content for enterprise account lists.
• Translate HR industry trends into clear, visually compelling stories.

Skills

B2B marketing

LinkedIn marketing

Copywriting

Graphic design

English writing

Tools

Canva

Figma

Adobe Creative Suite

LinkedIn Campaign Manager

Job description

Engagement Model: Freelance / Part-Time (Flexible Hourly Contract)

Time Commitment: ~2 to 4 Days per Month (16 to 32 Hours total/month, spread flexibly)

Duration: 12-Month Contract (2027)

Location: Open to candidates based in Singapore or Malaysia (Remote)

About the Role

We are seeking an agile, versatile Freelance B2B Social Media & Content Marketer to manage and execute our social-first marketing roadmap.

This role requires a low-volume, high-impact commitment of just a few days per month, worked flexibly on an hourly basis. You will turn strategic themes into eye-catching visual assets, punchy copy, and lead-generating social posts tailored specifically for two complementary corporate HR brands:

About us : INTOO Outplacement & Career Transition: Supporting organizations through empathetic restructuring, offboarding, and employer brand protection.

Gi Group Professional Staffing & Search: Strategic talent acquisition, staffing, and executive search services.

Key Responsibilities

• B2B Content Generation: Write engaging, high-converting social copy, executive summaries, thought-leadership snippets, and calls-to-action (CTAs) targeting CHROs, VPs of HR, and C-Suite decision-makers.
• Creative Graphic Design for Posts: Independently design professional digital assets tailored for HR trade audiences—including LinkedIn multi-page carousel slides, executive quote graphics, white paper promo PDFs, and event banners using Canva, Figma, or Adobe Creative Suite.
• LinkedIn Social Media Mastery: Build, schedule, and optimize a high-performing monthly content calendar on LinkedIn to build organic reach and drive executive engagement.
• Campaign & ABM Setup: Assist in setting up and monitoring targeted LinkedIn Account-Based Marketing (ABM) ad campaigns and sponsored content targeting specific enterprise account lists.
• Trade-Specific Positioning: Translate HR industry trends (such as workforce restructuring, talent acquisition, executive search, and outplacement ethics) into clear, non-boring visual stories.

Must-Have Requirements

• Proven B2B Marketing Experience: Demonstrable track record marketing B2B services, corporate solutions, or professional services (experience in HR , Consulting or staffing trade is a massive plus.
• Strong Social Media Expertise: Deep, hands‑on knowledge of LinkedIn organic growth tactics, B2B social selling, and LinkedIn Campaign Manager.
• Independent Visual & Graphic Design: Proven ability to create polished, executive-ready graphics, carousels, and visual templates independently without needing an external designer.
• End-to-End Content Creation: Strong copywriting and graphic creation skills—able to take a rough topic idea and turn it into a finished, published social post.
• Language & Tone: Excellent written English with a tone appropriate for senior regional HR leaders and enterprise decision-makers across APAC.
• Flexible Monthly Commitment: Comfortable managing deliverables flexibly within a 16 to 32-hour monthly cap.