Finance Business Partner Senior Manager – Marketing Analytics & Pricing, APAC

CHAGEE; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

CHAGEE is seeking a Finance Business Partner for Marketing Analytics & Pricing in Singapore. The role partners with the Marketing team to drive business performance through financial analysis, budget management, campaign ROI evaluation, and pricing recommendations.

The ideal candidate combines strong financial acumen with in-house experience in retail or F&B, translating complex data into actionable insights and influencing cross-functional decisions in a fast-paced environment.

Qualifications

• 7+ years of relevant experience in retail or F&B sector.
• Strong experience in marketing budget management and campaign ROI analysis.
• Solid understanding of pricing analysis, revenue and gross profit drivers.

Responsibilities

• Partner with Marketing to plan budgets, campaign investments, and pricing strategies.
• Monitor marketing budgets, track variances, and optimize spend efficiency.
• Evaluate ROI of campaigns and promotions, assessing commercial effectiveness.

Skills

Marketing budgeting

Campaign ROI analysis

Pricing analysis

Revenue drivers

Gross profit drivers

Financial modelling

Forecasting

Variance analysis

Data interpretation

Stakeholder collaboration

Presenting insights

Job description

The Finance Business Partner – Marketing Analytics & Pricing will play a strategic role in partnering closely with Chagee’s Marketing team to drive business performance through financial analysis, budget management, campaign ROI evaluation, and pricing recommendations. This role will provide actionable financial insights to support commercial decision-making, optimize marketing investments, and improve overall business profitability.

The ideal candidate will combine strong financial and analytical capabilities with commercial acumen and relevant in-house experience in a similar industry, preferably within the retail or food and beverage (F&B) sector. The candidate should be able to translate complex financial data into meaningful business insights, influence cross-functional stakeholders, and support data-driven decisions in a fast-paced business environment.

Key Responsibilities

• Strategic Business Partnering: Partner closely with the Marketing team to support marketing budget planning, campaign investment decisions, and pricing strategies, ensuring alignment with business objectives and financial targets.
• Marketing Budget Management: Develop, monitor, and manage marketing budgets, track budget utilization, identify variances, and provide recommendations to optimize resource allocation and spending efficiency.
• Campaign ROI Analysis: Evaluate the financial performance and return on investment (ROI) of marketing campaigns and promotional activities, assessing their commercial effectiveness and contribution to business performance.
• Financial Performance Analysis: Review regional marketing campaigns from a Finance perspective, analyzing budget utilization, financial impact, revenue contribution, and gross profit implications to support informed business decisions.
• Pricing Strategy & Recommendations: Conduct financial and commercial analysis to support pricing decisions, evaluate pricing scenarios, and assess the potential impact of pricing changes on revenue, gross profit, and overall profitability.
• Commercial Insights & Decision Support: Translate financial data and business performance metrics into actionable insights and recommendations, helping Marketing and other relevant stakeholders make effective commercial decisions.
• Financial Planning & Forecasting: Support financial planning, budgeting, and forecasting activities related to marketing investments, campaign performance, and pricing initiatives, ensuring financial projections reflect business priorities and expected outcomes.
• Performance Monitoring & Reporting: Establish and monitor relevant financial and commercial KPIs, prepare management reports, highlight key performance trends and risks, and recommend corrective actions where necessary.
• Cross-functional Collaboration: Work closely with Marketing and relevant Finance stakeholders to evaluate business initiatives, challenge assumptions constructively, and balance marketing growth objectives with financial discipline and profitability.

Qualification:

• 7+ years of relevant experience, preferably within the retail or food and beverage (F&B) sector.
• Strong experience in marketing budget management, campaign ROI analysis, promotional effectiveness evaluation, and financial performance assessment.
• Solid understanding of pricing analysis, revenue and gross profit drivers, and the financial implications of commercial decisions.
• Strong financial modelling, budgeting, forecasting, variance analysis, and data interpretation capabilities, with the ability to turn complex data into clear, actionable recommendations.
• Proven ability to collaborate with senior stakeholders, influence cross-functional decisions, and communicate financial insights effectively to non-finance teams.
• Strong commercial mindset, analytical thinking, attention to detail, and the ability to balance business growth opportunities with financial performance and profitability.