F&B Marketing Executive

ASIA GRAND PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

ASIA GRAND PTE. LTD. seeks a proactive marketer to manage and grow our social media presence across platforms, develop content calendars, and drive brand engagement. You will analyze performance data, coordinate with the operations team for campaigns, and collaborate with vendors for promotional materials.

You will also contribute to our website presence and SEO efforts, orchestrate paid and in-house promotions, and support budgeting and reporting across marketing initiatives.

Qualifications

• Diploma or degree in Marketing or related field required.
• Prior experience in social media management or digital marketing is required.
• Hands-on experience managing brand social media accounts counts (personal projects, internships, freelance, or prior roles).
• Working knowledge of design and scheduling tools such as Canva, Photoshop/Illustrator, Meta Business Suite or similar.
• Basic understanding of social media analytics and how content performance ties to business outcomes.
• Strong written communication and copywriting skills.
• Good organisational skills and ability to manage multiple vendors and deadlines.
• Proactive, resourceful team player who can create content and handle day-to-day coordination.

Responsibilities

• Manage and grow all company social media platforms from content planning through publishing and community engagement.
• Develop content calendars and campaigns to build brand awareness and engagement.
• Track platform performance and translate insights into content and campaign improvements aligned with revenue goals.
• Stay current on trends, algorithm changes, and competitor activity to keep content fresh.
• Plan and execute promotional campaigns (in-house and paid) to convert views into business outcomes.
• Coordinate with operations/sales to align marketing pushes with promotions and new menu launches.
• Monitor and report metrics and recommend budget allocation across platforms.
• Serve as main contact for external vendors for menus, collaterals, signage, and other materials.
• Source quotes, coordinate timelines, proofread artwork, and ensure print/production quality.
• Liaise with vendors across marketing, advertising, and promotional matters.
• Negotiate vendor rates to ensure cost-effective, timely delivery.
• Provide input on website design, content, and user experience with developers/designers as needed.
• Ensure website content is accurate and updated; support SEO and listings like Google Business Profile.
• Assist in planning and execution of marketing budgets, timelines, and campaign reporting.
• Coordinate photo/video shoots for menu items, promotions, and brand content.
• Maintain brand consistency across all online and offline touchpoints.
• Perform other related marketing duties as assigned.

Skills

Social media management

Content creation

Copywriting

Analytics

Vendor coordination

Education

Diploma or Degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Meta Business Suite

SEO basics

Job description

Key Responsibilities

Social Media Management

• Manage and grow all company social media platforms (e.g. Instagram, Facebook, TikTok, and others as relevant) from content planning through to publishing and community engagement.
• Develop content calendars and campaigns that build brand awareness and drive high-quality engagement.
• Track platform performance (views, reach, engagement, follower growth) and translate insights into content and campaign improvements that support revenue goals, such as footfall, reservations, or online orders.
• Stay current on social media trends, platform algorithm changes, and competitor activity to keep content fresh and effective.

Revenue-Focused Content & Campaigns

• Plan and execute promotional campaigns (in-house and paid) designed to convert online views and engagement into measurable business outcomes.
• Work with the operations/sales team to align marketing pushes with promotions, new menu launches, seasonal campaigns, and events.
• Monitor and report on key metrics (views, engagement rate, conversion, cost-per-result) and recommend budget allocation across platforms.

Vendor & Vendor Liaison

• Serve as the main point of contact for external vendors for the printing of menus, collaterals, signage, and other promotional/advertising materials.
• Source quotes, coordinate timelines, proofread artwork, and ensure print and production quality meets brand standards.
• Liaise with vendors across all marketing, advertising, and promotional matters, including photographers, videographers, printers, agencies, and media partners.
• Manage vendor relationships and negotiate rates to ensure cost-effective, timely delivery.

Website & Digital Presence

• Provide input on website design, content, and user experience updates, working with web developers/designers where needed.
• Ensure website content (menus, promotions, contact details, imagery) is accurate and kept up to date.
• Support SEO, listings (e.g. Google Business Profile), and other digital visibility efforts as needed.

General Marketing Support

• Assist in the planning and execution of marketing budgets, timelines, and campaign reporting.
• Coordinate photo/video shoots for menu items, promotions, and brand content.
• Maintain brand consistency across all online and offline touchpoints.
• Perform other related marketing duties as assigned.

What We're Looking For

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
• Prior experience in social media management or digital marketing is required; candidates with experience in the F&B, retail, or hospitality industry are welcome to apply, though this is not a requirement.
• Practical, hands-on experience running brand social media accounts (personal projects, internships, freelance, or prior roles all count).
• Working knowledge of design and scheduling tools such as Canva, Adobe Creative Suite, Meta Business Suite, or similar.
• Basic understanding of social media analytics and how content performance connects to business outcomes.
• Strong written communication and copywriting skills.
• Good organisational skills and the ability to manage multiple vendors and deadlines at once.
• A proactive, resourceful team player who is comfortable both creating content and handling day-to-day coordination work.

All qualified candidates are welcome to apply; we assess applicants based on relevant skills and experience for the role.