Executive/Senior Executive, Digital Experience (2-Year Contract)

CapitaLand Investment Limited; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Training & development opportunities

Staff rates at Ascott serviced resid.

Volunteer programmes

Wellness programmes

Job summary

CapitaLand Investment Limited (CLI) is a leading global real asset manager accelerating growth across Asia. The company seeks a Website Content & SEO specialist to own content governance, coordination with regional teams and vendors, and to drive SEO and digital experience improvements.

You will manage CMS publishing, audits, and performance analytics, partnering with stakeholders to deliver high-quality online experiences that align with brand standards and business goals.

Qualifications

• Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design or related discipline.
• 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience or related disciplines.
• Strong understanding of SEO principles: keyword research, metadata, internal linking, information architecture and technical SEO fundamentals.
• Experience managing CMS, publishing workflows, and digital campaign implementation.
• Working knowledge of web analytics platforms and translating performance data into actions.

Responsibilities

• Own end-to-end management of property onboarding, content updates, publishing and QA across CapitaLand Investment Limited's global brand website.
• Coordinate between regional teams, internal stakeholders and external vendors on content initiatives and enhancements.
• Establish content governance processes, approval workflows and quality controls to ensure accuracy and relevance.
• Conduct website audits, identify optimization opportunities and drive remediation plans to improve content quality and UX.
• Support SEO framework execution to improve organic visibility, traffic and performance; manage keyword research, metadata optimization, and internal linking.
• Collaborate with agencies and stakeholders to implement SEO recommendations and provide insights on search trends and priorities.
• Support planning, coordination and implementation of website enhancements, track project progress, risks and outcomes, and ensure timely delivery.
• Manage relationships with agencies and vendors to ensure quality delivery and alignment with objectives.
• Provide guidance to regional teams on website content, SEO and digital experience best practices.

Skills

Website content management

SEO

Digital marketing

Web analytics

UX principles

Stakeholder management

Project management

Communication skills

Education

Bachelor's degree in Digital Marketing

Tools

CMS platforms

Google Analytics

Job description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description KEY RESPONSIBILITIES

Website Content & Governance

• Own the end-to-end management of property onboarding, content updates, publishing, and quality assurance across Ascott's global brand website, ensuring compliance with brand standards, SEO best practices, and content governance requirements.
• Serve as the primary point of coordination between regional teams, internal stakeholders, and external vendors on website content initiatives and enhancement projects.
• Establish and maintain website content governance processes, approval workflows, and quality controls to ensure content accuracy, consistency, and relevance.
• Conduct regular content and website audits, identify optimisation opportunities, and drive remediation plans to enhance content quality and user experience.

SEO & Discoverability

• Support the execution and continuous enhancement of the website SEO content framework to improve organic visibility, traffic, and website performance.
• Own and drive SEO optimisation initiatives including keyword research, metadata optimisation, internal linking, content reviews, and content refresh programmes.
• Monitor website performance across search engines and emerging AI-assisted search experiences, and identify opportunities to improve discoverability, engagement, and content effectiveness.
• Partner with agencies and internal stakeholders to implement SEO recommendations, track performance, and provide actionable insights on search trends and optimisation priorities.

Digital Experience & Optimisation

• Support the planning, coordination, and implementation of website enhancement and optimisation initiatives, ensuring timely delivery and alignment with business objectives.
• Analyse website and content performance data to identify opportunities to improve traffic, engagement, conversion, and overall digital experience.
• Manage the implementation of website content layouts, campaign landing pages, and digital content experiences in accordance with brand and user experience standards.
• Manage UAT planning and execution for website enhancements and new feature releases, ensuring quality, functionality, and business requirements are met.
• Track project progress, risks, dependencies, and outcomes, driving timely resolution and stakeholder alignment.

Stakeholder & Vendor Management

• Manage relationships with agencies, technology vendors, and external partners to ensure quality delivery and achievement of project objectives.
• Collaborate with internal stakeholders and external vendor teams to align priorities and drive execution.
• Provide guidance and support to regional teams and properties on website content, SEO, and digital experience best practices.

Project Governance & Support

• Support project governance activities including documentation, budgeting, purchase requests, vendor management, and invoicing for assigned initiatives.
• Support strategic digital experience initiatives and other projects as required.

REQUIREMENTS

• Degree in Digital Marketing, Communications, Information Technology, Business, Multimedia, Design, or a related discipline.
• Preferably 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience, or related disciplines.
• Strong understanding of SEO principles, including keyword research, metadata optimisation, content strategy, information architecture, internal linking, and technical SEO fundamentals.
• Experience managing content management systems (CMS), website publishing workflows, and digital campaign implementation.
• Working knowledge of web analytics platforms and the ability to translate performance data into actionable recommendations.
• Understanding of user experience (UX) principles and digital customer journeys.
• Demonstrated ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.
• Strong analytical, problem-solving, project management, and communication skills.
• Highly organised, detail-oriented, and able to work independently with minimal supervision.
• Experience in hospitality, travel, e-commerce, or multi-market digital environments will be an advantage.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified. At CapitaLand Investment, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Investment Limited

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit. CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environment and social well-being of its communities.