Executive, Marketing

SINGAPORE RED CROSS SOCIETY; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Singapore Red Cross Society is seeking a Marketing Executive to work with the HOD and Programme teams to develop end-to-end marketing campaigns and ensure seamless execution aligned with our organisational goals.

You will lead campaigns across socials, partners, outreach events, paid ads and publicity; conduct market research; manage partnerships with freelancers/agencies; oversee content for social media, eDMs, website and prints; monitor budgets and timelines.

Qualifications

• Degree or diploma in marketing or related field.
• Minimum 4 years of marketing experience; senior role possible.
• Strong English communication, with another language a plus.
• Experience in paid digital media campaigns.

Responsibilities

• Lead end-to-end marketing campaigns with cross-functional teams.
• Conduct market research to identify audiences and channels.
• Manage partnerships and coordinate with freelancers/agencies.
• Plan budget and campaign timelines.
• Track performance and optimise ROI.
• Support marcoms for program teams; oversee content.

Skills

Excellent written and spoken English

Stakeholder management

Team collaboration

Strategic thinking

Education

Degree / Diploma in Marketing / Mass Communications / Business Administration

Tools

Graphic design tools

Job description

JOB PURPOSE

The Marketing Executive will work closely with the HOD and the Programmes teams to develop end-to-end marketing campaigns and for account servicing to ensure seamless execution and effective stakeholder collaboration. You will play a pivotal role in aligning marketing strategies with the organisational goals of the Singapore Red Cross.

PRINCIPAL ACCOUNTABILITIES

Strategic Marketing & Campaign Management

• End-to-End Campaign execution: Work closely with the Programmes team to develop, plan and execute innovative marketing plans (socials, partners, outreach events, paid ads and publicity) to promote campaigns, new initiatives, events, roadshows and partnerships according to timeline.
• Market Research: Staying on trend and conducting market research and analysis to identify relevant target audiences, media channels, and trends
• Collaboration with Partners: Acquire brand partnerships and manage relationships, working with freelancers / partners / agencies / volunteers for smooth and timely delivery of campaigns. Work closely with Marcoms team members to maximise and amplify causes-marketing.
• Budget & Timeline: Planning and managing allocated marketing campaign budget and timeline effectively
• Performance Tracking & Optimisation: Monitor and optimise campaign performance to ensure maximum effectiveness and return on investment (ROI)

Marcomms Support (Account Servicing)

• Key Liaison: Act as a key contact and provide marketing communications support to assigned Programme teams - understanding their objectives, challenges and communication needs to tailor marketing support
• Provide Support: Provide expert marcoms solutions (writing / copyediting) to assist Programmes to achieve its goals, ensuring alignment with overcall brand and campaign strategies
• Oversee Content: Oversee the creation of content for various marketing channels, including social media, eDMs, website and print materials
• Manage Relationship: Build strong relationships with teams, ensuring seamless coordination, alignment of expectations, and timely delivery of marketing initiatives.

Intern & Volunteer Management

• Managing of interns to to leverage on their skills to enhance our marketing campaigns
• Provide supervision, guidance and feedback, ensuring that have the support they need to succeed in their roles
• Develop team of skills-based volunteers to support marketing efforts

JOB SPECIFICATIONS

Qualifications & Experience

• Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline
• At least 4 years of relevant working experience in the field of Marketing. Candidates with more years of experience will be considered for a senior role that would assume a higher responsibility. Excellent written and spoken communications skills in both English and a 2nd language to proofread marketing materials
• Knowledge and experience in planning, executing and managing Paid Digital Media Platforms (Search, Display, Social) and proven ability to manage campaigns from start to finish, driving awareness, engagement and conversions
• Experience with graphic design tools is a huge plus

Skills & Knowledge

• Passionate about the social service/humanitarian sector, with a strong stakeholder focus
• Ability to bring fresh ideas into marketing campaigns
• Self-motivated and highly collaborative
• Ability to identify and develop solutions to challenges, business development opportunities, collaboration opportunities, and/or process improvement solutions
• Possess excellent interpersonal and relationship building skills to be able to communicate effectively at all levels
• Manage multiple projects simultaneously, ensuring smooth coordination and timely delivery of marketing initiatives