Executive, Digital Marketing & Marcom

CARITAS SINGAPORE COMMUNITY COUNCIL LIMITED; Singapore; On-site; SGD 4,500 - 7,500; Full time

Job summary

Caritas Singapore Community Council Limited is seeking an Executive for Digital Marketing & Marcom to lead digital campaigns, optimise performance, and support PR and Marcom across major campaigns and events.

The role focuses on Google Ads and Meta campaigns, data-driven optimisation, and collaboration with external partners while ensuring content aligns with the charity’s mission.

Qualifications

• Diploma or degree in Marketing, Communications, Mass Communications, Digital Marketing or related discipline.
• 2-4 years in digital marketing or integrated marketing.
• Hands-on knowledge of Google Ads and Meta Ads Manager is essential.
• Ability to interpret campaign performance data and recommend actions.
• Comfort with analytics and communicating insights to non-specialist stakeholders.
• Interest in the social service sector and Caritas Singapore’s mission.

Responsibilities

• Plan, execute, monitor and optimise digital marketing campaigns across Google Ads and Meta platforms.
• Analyse campaign data to identify trends and actionable recommendations.
• Collaborate with external agencies and vendors while maintaining platform knowledge to evaluate recommendations.
• Prepare campaign reports that explain what worked, what didn’t, why and what should be done differently.
• Support PR, Marcom, campaigns and events across Caritas Singapore.
• Assist EDM campaigns and automated journeys, including segmentation and execution.
• Ensure communications are accurate and aligned with Caritas Singapore’s brand and mission.

Skills

Campaign optimisation

Analytics & insights

Stakeholder communication

Digital marketing strategy

Education

Diploma or degree in Marketing, Communications, Mass Communications, Digital Marketing or related discipline

Tools

Google Ads

Meta Ads Manager

Job description

Executive, Digital Marketing & Marcom

Support Caritas Singapore’s communications and marketing efforts, with primary responsibility for digital marketing, campaign performance and optimisation. The role will also support PR & Marcom, social media and content initiatives across Caritas Singapore’s key campaigns, programmes and events.

Key Responsibilities:

DigitalMarketing

• Plan, execute, monitor and optimise digital marketing campaigns across Google Ads and Meta platforms.
• Demonstrate a strong understanding of campaign optimisation, including audience targeting and segmentation, keywords and search intent, bidding, creative performance, placements, conversion tracking and budget allocation.
• Set up and monitor campaign tracking, including UTM parameters, conversion tracking and event tagging
• Monitor campaign performance throughout campaign periods and make timely, data-informed optimisation recommendations, rather than relying solely on post-campaign reporting.
• Analyse campaign data to identify trends, opportunities and areas of underperformance, and translate findings into clear and actionable recommendations.
• Work with external agencies and vendors while maintaining sufficient platform knowledge to evaluate their recommendations.
• Track relevant metrics across the marketing funnel, including reach, engagement, traffic, clicks, conversions and cost efficiency.
• Prepare campaign reports that go beyond reporting numbers to explain what worked, what did not, why, and what should be done differently.

PR &Marcom

• Support the wider Communications portfolio across PR, marketing communications, campaigns and events.
• Support communications for major Caritas Singapore campaigns and initiatives, including fundraising campaigns, events, formation and advocacy initiatives.
• Configure and optimise EDM campaigns and automated journeys, including segmentation and execution.
• Help identify compelling stories from across the Caritas Singapore Family and translate them into accessible content for different audiences.
• Support website updates, EDMs, publications, Annual/Impact Reports and collaterals.
• Ensure communications are accurate, sensitive and aligned with Caritas Singapore’s brand, mission and Catholic identity.
• Any other projects or duties as assigned.

Requirements

• Diploma or degree in Marketing, Communications, Mass Communications, Digital Marketing or a related discipline.
• Preferably 2-4 years of relevant experience in digital marketing, or an integrated marketing role.
• Hands-on working knowledge of Google Ads and Meta Ads Manager is essential.
• Able to understand digital campaign performance beyond surface-level metrics and recommend specific optimisation actions.
• Comfortable working with analytics and performance data, and able to communicate insights clearly to non-specialist stakeholders.
• Able to manage campaigns with relatively short campaign periods that require active monitoring and optimisation.
• An interest in the social service sector and an appreciation of Caritas Singapore’s mission and work would be an advantage.