Ecommerce / Senior Ecommerce Executive

Benjamin Barker Aust Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Benjamin Barker Aust Pte Ltd is seeking a commercially minded Ecommerce Senior Executive to drive day-to-day operations, merchandising and digital optimisations for a premium online brand experience. You will own product launches, content accuracy, pricing, and campaign execution across desktop and mobile.

The role requires hands-on Shopify management, a keen eye for usability and a data-driven approach to improve Revenue and Conversion Rate.

Qualifications

• Bachelor or Diploma in Ecommerce, Digital Marketing, Business or IT.
• 2–6 years of ecommerce experience in fashion/retail/lifestyle.
• Hands-on Shopify or similar platform experience.
• Experience with ecommerce merchandising, launches and promotions.
• Working knowledge of HTML, CSS and basic JavaScript.
• Experience with Google Analytics 4 and Shopify Analytics.

Responsibilities

• Manage day-to-day operations of the Shopify ecommerce platform and ensure content accuracy.
• Execute ecommerce trading calendar including product launches and promotions.
• Maintain product information, pricing, collections, and assets.
• Configure and manage discount codes, bundles, and gift-with-purchase campaigns.
• Monitor performance and optimise conversions through data-driven improvements.
• Coordinate product readiness, photography and content pipelines for timely launches.

Skills

Analytical thinking

Ownership

Planning & organisation

Proactive & detail‑oriented

Education

Degree in Ecommerce/Digital Marketing

Tools

Shopify

Google Analytics 4

Looker Studio

Job description

About the Role

Benjamin Barker is seeking a passionate, commercially minded and hands‑on Ecommerce / Senior Ecommerce Executive to support the growth of our eCommerce business. You will be responsible for driving day‑to‑day ecommerce operations, website merchandising, product launches, and digital optimisation to deliver an exceptional online shopping experience.

You will work closely across various departments to ensure our ecommerce platform is commercially effective, operationally efficient, and consistently reflects Benjamin Barker’s premium brand positioning.

Key Responsibilities

Ecommerce Operations

• Execute the day‑to‑day operations of the Shopify ecommerce platform, ensuring all website content is accurate, current, and aligned with brand standards.
• Execute the ecommerce trading calendar, including product launches, seasonal campaigns, promotions, and website updates.
• Maintain product information, pricing, collections, imagery, product attributes, and digital assets.
• Configure and manage promotional campaigns, including discount codes, bundles, vouchers and gift‑with‑purchase mechanics.
• Conduct daily website health checks and quality assurance testing to ensure an excellent customer experience across desktop and mobile devices.

Website Merchandising & Customer Experience

• Maintenance of all site pages based on the ecommerce trading calendar and other activities.
• Execute product categorisation, navigation, and onsite merchandising to improve product discoverability and conversion.
• Execute cross‑selling, upselling, and product recommendation strategies to maximise sales opportunities.
• Continuously identify opportunities to enhance website usability, customer journeys and overall shopping experience.

Website Management

• Implement website enhancements using Shopify Liquid, HTML, CSS, and JavaScript.
• Build and update website pages and components.
• Support testing, deployment, and optimisation of new website features and platform enhancements.
• Recommend improvements that enhance website performance, usability, and conversion.

Analytics & Performance Optimisation

• Monitor website performance using Shopify Analytics, Google Analytics 4 and other reporting tools.
• Analyse customer behaviour, merchandising performance, and campaign effectiveness to identify growth opportunities.
• Track key ecommerce KPIs, including Revenue, Conversion Rate, Average Order Value (AOV), Units Per Transaction (UPT), and customer engagement.
• Support A/B testing initiatives and implement data‑driven improvements to optimise business performance.

Inventory & Product Management

• Monitor inventory levels and product availability to ensure accurate stock representation online.
• Coordinate with Buying, Warehouse and Operations teams to maintain inventory accuracy.
• Execute new product launches, replenishments, and stock updates in a timely manner.
• Support inventory optimisation and sell‑through initiatives to maximise sales opportunities.

Product Readiness & Digital Content

• Coordinate end‑to‑end product readiness to ensure all products are launched accurately and on schedule.
• Manage ecommerce product photography by planning, coordinating, and execution with relevant departments and stakeholders.
• Ensure all product images, videos, and supporting content are complete before products go live.
• Own the ecommerce content pipeline to ensure timely product launches with no delays.

Cross‑functional Collaboration

• Partner closely with relevant departments and teams to execute campaigns, product launches and platform enhancements.
• Support the Ecommerce Manager in delivering commercial initiatives and continuous business improvements.

Requirements

• Diploma or Bachelor’s Degree in Ecommerce, Digital Marketing, Business, Information Technology or a related discipline.
• Minimum 2–6 years of ecommerce experience, preferably within fashion, retail or lifestyle industries.
• Hands‑on experience managing Shopify or another leading ecommerce platform.
• Experience executing ecommerce merchandising, product launches and promotional campaigns.
• Working knowledge of HTML, CSS and basic JavaScript.
• Experience with Google Analytics 4, Shopify Analytics, Looker Studio or similar reporting platforms.
• Experience in ecommerce photography coordination and digital asset management is an advantage.
• Experience in an omnichannel retail environment will be highly regarded.

We’re Looking For Someone Who

• Takes ownership and accountability for delivering business results.
• Is analytical and confident using data to drive improvements.
• Understands ecommerce merchandising, customer journeys and conversion optimisation.
• Has excellent planning, organisation, and project coordination skills.
• Demonstrates exceptional attention to detail and accuracy.
• Is proactive, resourceful and able to manage multiple priorities independently.