E-commerce Digital Experience Designer at BARCODE MARKETING PTE. LTD.

BARCODE MARKETING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BARCODE MARKETING PTE. LTD. in Singapore is hiring an E-commerce Digital Experience Designer to manage and optimize our online stores, blending Shopify, HTML/CSS, UI/UX, and data-driven insights to boost customer journeys and conversions.

You’ll handle site updates, product launches and front-end maintenance, translate requirements into responsive layouts, and collaborate with SEO teams to improve performance and organic visibility.

Qualifications

• Min. 2 years of UI/UX, e-commerce experience.
• Hands-on Shopify experience (themes, Liquid, apps).
• Proficient in HTML/CSS for front-end work.
• Strong Photoshop and UI/UX design tooling skills.
• Analytical mindset for data-driven improvements.

Responsibilities

• Website Management: own site updates, product launches, and front-end maintenance.
• Technical Execution: implement requirements using HTML/CSS and layout changes.
• UX & Conversion: analyze user behavior to improve navigation and conversions.
• Design & Content: create graphics, wireframes, and digital collateral.
• Market Analysis: conduct competitor checks and trend analysis to stay industry-leading.
• SEO & Website Performance: collaborate with agency on technical SEO, metadata, schema, hreflang.

Skills

UI/UX design

E-commerce

Analytical mindset

Communication skills

Tools

Shopify

HTML/CSS

Adobe Photoshop

Job description

E-commerce Digital Experience Designer at BARCODE MARKETING PTE. LTD. in Geylang, S00, SG.

Full time on site position offers great opportunities for career growth.

Join us in shaping exceptional online shopping experiences. You’ll manage and optimize our e-commerce websites, combining Shopify, HTML/CSS, UI/UX, and data‑driven insights to enhance customer journeys, support product launches, and improve online conversions.

Key Responsibilities

• Website Management: Own site updates, product launches, and front‑end maintenance for all our websites.
• Technical Execution: Use HTML/CSS skills to implement functional requirements, site enhancements, and layout changes.
• UX & Conversion: Analyze user behaviour (e.g., heatmaps, conversion metrics, A/B testing) to improve navigation and user experience.
• Design & Content: Conceptualize and design creative graphics, wireframes, and digital collateral that align with our brand and conversion goals.
• Market Analysis: Conduct regular competitor checks and trend analysis to ensure our platforms remain industry‑leading.
• SEO & Website Performance: Collaborate with SEO agency to implement and maintain technical SEO, including metadata, schema, canonical tags, hreflang, and internal linking. (basic understanding of SEO best practices)

Requirements

• Min. 2 years of experience in UI/UX design, e‑commerce, or a similar digital capacity.
• Hands‑on experience with Shopify (e.g., themes, basic Liquid, meta fields, and app integrations).
• Hands‑on experience with HTML/CSS (HTML5 preferred) for managing front‑end website requirements.
• Advanced skills in Adobe Photoshop and UI/UX design tools.
• Strong analytical mindset with the ability to translate site data into actionable improvements.
• Excellent communication skills for cross‑functional collaboration and stakeholder updates

Company Overview

We are a fast growing chain‑stores retailer of ladies fashion footwear. Established in 2001, PAZZION caters to the modern, sophisticated trend‑setter with an uncompromising standard for taste and quality. High‑caliber craftsmanship and an unwavering attention to detail mean each pair of shoes is painstakingly designed to bring you the best in style and comfort. PAZZION is available in major retail malls across SINGAPORE with its flagship outlet at Wisma Atria Orchard Road. Internationally, PAZZION’s presence can be found in Brunei, Cambodia, Indonesia, Japan, Mauritius, South Korea, Thailand and Vietnam.

Our Mission and Vision

PAZZION’s Vision is to establish itself as a recognizable international brand, known for its high‑quality products that push the envelope of fashion trends. We aim to offer trendy, fashion‑forward footwear and accessories with an emphasis on quality, style and value.