Digital Experience Designer at BARCODE MARKETING PTE. LTD.

BARCODE MARKETING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BARCODE MARKETING PTE. LTD. in Geylang, Singapore, is seeking a Digital Experience Designer for a full-time, on-site role. You will shape online shopping experiences by merging Shopify, HTML/CSS, UI/UX, and analytics to boost customer journeys and conversions.

You’ll manage updates, launches, and front-end improvements, analyze user data, and collaborate with SEO for technical optimizations across our e-commerce platforms.

Qualifications

• Min. 2 years of experience in UI/UX design, e-commerce, or a similar digital capacity.
• Hands-on experience with Shopify (themes, Liquid, meta fields, app integrations).
• Hands-on HTML/CSS skills for front-end website requirements.

Responsibilities

• Own site updates, product launches, and front-end maintenance for all our websites.
• Use HTML/CSS to implement functional requirements, site enhancements, and layout changes.
• Analyze user behaviour (heatmaps, conversion metrics, A/B testing) to improve navigation and user experience.
• Conceptualize and design graphics, wireframes, and digital collateral aligning with brand and conversion goals.
• Conduct competitor checks and trend analysis to keep platforms industry-leading.
• Collaborate with SEO to implement metadata, schema, canonical tags, hreflang, and internal linking.

Skills

UI/UX design

Analytical mindset

Communication skills

Tools

Shopify

HTML/CSS

Adobe Photoshop

Job description

Digital Experience Designer at BARCODE MARKETING PTE. LTD. in Geylang, S00, SG. Full time on site position offers great opportunities for career growth.

Role Overview

Join us in shaping exceptional online shopping experiences. You'll manage and optimize our e-commerce websites, combining Shopify, HTML/CSS, UI/UX, and data-driven insights to enhance customer journeys, support product launches, and improve online conversions.

Key Responsibilities

• Website Management: Own site updates, product launches, and front-end maintenance for all our websites.
• Technical Execution: Use HTML/CSS skills to implement functional requirements, site enhancements, and layout changes.
• UX & Conversion: Analyze user behaviour (e.g., heatmaps, conversion metrics, A/B testing) to improve navigation and user experience.
• Design & Content: Conceptualize and design creative graphics, wireframes, and digital collateral that align with our brand and conversion goals.
• Market Analysis: Conduct regular competitor checks and trend analysis to ensure our platforms remain industry-leading.
• SEO & Website Performance: Collaborate with SEO agency to implement and maintain technical SEO, including metadata, schema, canonical tags, hreflang, and internal linking. (basic understanding of SEO best practices)

Requirements

• Min. 2 years of experience in UI/UX design, e-commerce, or a similar digital capacity.
• Hands-on experience with Shopify (e.g., themes, basic Liquid, meta fields, and app integrations).
• Hands-on experience with HTML/CSS (HTML5 preferred) for managing front-end website requirements.
• Advanced skills in Adobe Photoshop and UI/UX design tools.
• Strong analytical mindset with the ability to translate site data into actionable improvements.
• Excellent communication skills for cross-functional collaboration and stakeholder updates.

Company Overview

We are a fast growing chain-stores retailer of ladies fashion footwear. Established in 2001, PAZZION caters to the modern, sophisticated trend-setter with an uncompromising standard for taste and quality. High-caliber craftsmanship and an unwavering attention to detail mean each pair of shoes is painstakingly designed to bring you the best in style and comfort. PAZZION is available in major retail malls across SINGAPORE with its flagship outlet at Wisma Atria Orchard Road. Internationally, PAZZION’s presence can be found in Brunei, Cambodia, Indonesia, Japan, Mauritius, South Korea, Thailand and Vietnam.

Our Mission and Vision

PAZZION’s Vision is to establish itself as a recognizable international brand, known for its high-quality products that push the envelope of fashion trends. We aim to offer trendy, fashion-forward footwear and accessories with an emphasis on quality, style and value.