E‑commerce Data Insights Lead

Allied Search Pte Ltd; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Allied Search Pte Ltd is seeking a Senior Data Analyst (E-commerce) to develop and maintain regional dashboards, scorecards and reporting frameworks across markets, monitoring performance and enabling data-driven decisions.

The role focuses on ecommerce metrics, customer lifecycle analyses, segmentation and retention, and collaboration with IT and business teams to improve data quality and support CDP initiatives. Strong communication to both technical and non-technical stakeholders is essential.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or a related field.
• Google Analytics or Power BI certifications are a plus.
• Minimum 5 years of experience in a data analyst or business intelligence role in ecommerce, retail, or consumer brands.

Responsibilities

• Develop and maintain regional dashboards, scorecards and reporting frameworks to monitor ecommerce, marketing, CRM, customer engagement and business performance.
• Establish KPI definitions and measurement standards across markets, automate recurring reports and improve data accuracy and accessibility.
• Analyze ecommerce performance: traffic, conversion rates, revenue and customer purchasing behaviour to identify trends and optimisation opportunities.
• Conduct customer lifecycle, segmentation, cohort, retention and behavioural analyses to support acquisition, engagement and churn reduction.
• Support advanced customer analytics initiatives including propensity modeling and customer lifetime value forecasting.
• Collaborate with IT, development and business teams to define data requirements and address data quality gaps.
• Partner with regional stakeholders to develop analytical approaches and evaluate initiatives.
• Translate findings into actionable recommendations for stakeholders.

Skills

Data analysis

BI tools

Education

Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or a related field

Tools

Google Analytics

Power BI

Job description

Allied Search Pte Ltd is seeking a Senior Data Analyst (E-commerce) to develop and maintain regional dashboards, scorecards and reporting frameworks across markets, monitoring performance and enabling data-driven decisions.

The role focuses on ecommerce metrics, customer lifecycle analyses, segmentation and retention, and collaboration with IT and business teams to improve data quality and support CDP initiatives. Strong communication to both technical and non-technical stakeholders is essential.