Senior Data Analytics Manager - Ecommerce & Insights

Eu Yan Sang; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Eu Yan Sang is seeking an analytics professional to design and maintain the analytics framework across Singapore, Malaysia, Hong Kong and international markets. You will partner with Ecommerce, Marketing, CRM and Strategy to define KPIs, build dashboards and drive data-driven planning.

The role combines hands-on analytics with stakeholder engagement, translating business objectives into data requirements and delivering clear insights to both technical and non-technical audiences.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or related field.
• 5–8 years of experience as data analyst or business intelligence professional in eCommerce, retail or consumer brands.
• Strong Power BI/BigQuery; Tableau or Looker experience welcome.
• Solid SQL skills across relational databases.
• GA4, Google Tag Manager and eCommerce event tracking knowledge.
• Experience building reports using CRM or marketing automation platforms.
• Familiar with CDP concepts and data pipeline architecture.
• Python or R for data manipulation desirable but not essential.
• English proficiency required; Mandarin beneficial for communication needs.
• Strong analytical rigour and ability to explain data to non-technical audiences.
• Detail-oriented, process-driven, collaborative and curious.

Responsibilities

• Design and maintain regional dashboards, scorecards and reporting frameworks across Ecommerce, CRM, customer engagement and paid media.
• Establish consistent KPI definitions, measurement methodologies and reporting standards across all markets.
• Automate recurring reporting and improve accessibility, accuracy and usability of performance data.
• Translate business objectives into measurable KPIs and reporting requirements.
• Drive adoption of dashboards and reporting frameworks by teams.
• Analyse ecommerce performance: traffic, conversion, basket behaviour, revenue and funnel drop-offs.
• Analyse customer lifecycle across acquisition, engagement, retention, reactivation and churn.
• Support CRM, Marketing and Ecommerce in identifying priority customer segments and cross-sell opportunities.
• Support CRO initiatives through test analysis, performance evaluation and validation.
• Translate analyses into clear business recommendations for market teams and senior stakeholders.
• Define data requirements for CDP implementation and ensure data availability with IT.
• Identify data gaps and coordinate with relevant teams to resolve them.
• Maintain data quality standards, KPI documentation and analytical methodologies.
• Contribute to churn modelling, propensity scoring and LTV forecasting as capabilities mature.
• Present insights to stakeholders and promote data-driven decision-making across the organization.

Skills

Power BI

SQL

Python or R

Analytical thinking

Communication

Stakeholder management

Data storytelling

Education

Bachelor's degree in Statistics/Mathematics/Data Science/CS/Economics

Tools

BigQuery

Tableau

Looker

Power BI

Job description

Eu Yan Sang is seeking an analytics professional to design and maintain the analytics framework across Singapore, Malaysia, Hong Kong and international markets. You will partner with Ecommerce, Marketing, CRM and Strategy to define KPIs, build dashboards and drive data-driven planning.

The role combines hands-on analytics with stakeholder engagement, translating business objectives into data requirements and delivering clear insights to both technical and non-technical audiences.