Director of Product Marketing

MRL Consulting Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

MRL Consulting Group in Singapore seeks a Global Product Marketing Manager to drive marketing strategies for electronic component lines and oversee go-to-market planning. You will identify markets, trends, and opportunities to propel global growth while aligning with supplier priorities and customer requirements.

collaborations with FAEs, sales teams, and partners will be essential to expand portfolios and achieve design-in opportunities. Singapore-based role with global scope.

Qualifications

• Degree in Electronics (or equivalent).
• Experience with franchised distribution.

Responsibilities

• Develop and execute global product marketing strategies for assigned electronic component product lines.
• Identify key markets, industry trends, emerging technologies, customer segments, and new business opportunities to drive product growth globally.
• Develop go-to-market strategies and marketing plans aligned with objectives, market demand, supplier priorities, and customer requirements.
• Build relationships with semiconductor and electronic component manufacturers, franchise partners, vendors, and internal stakeholders.
• Collaborate with suppliers and franchise partners to identify opportunities for portfolio expansion, demand creation, and new product introductions.
• Develop understanding of product lines, applications, pricing models, market dynamics, and customer requirements.
• Create and manage strategic plans for product lines, including positioning and demand-generation initiatives.
• Drive design-in and design-win opportunities with FAEs, sales teams, suppliers, and customers.

Education

Degree in Electronics (or equivalent)

Job description

Global Product Marketing Manager – Singapore

About the Company

A global distributor of electronic components, helping businesses accelerate product development and market launch through innovative sourcing, supply-chain, and value-added solutions. The organization serves a broad range of industries, including communications, consumer electronics, automotive, industrial, and other technology-driven markets.

Key Responsibilities:

• Develop and execute global product marketing strategies for assigned electronic component product lines and franchises.
• Identify key markets, industry trends, emerging technologies, customer segments, and new business opportunities to drive product growth globally.
• Develop comprehensive go-to-market strategies and marketing plans aligned with business objectives, market demand, supplier priorities, and customer requirements.
• Build strong relationships with key semiconductor and electronic component manufacturers, franchise partners, vendors, and internal stakeholders.
• Work closely with suppliers and franchise partners to identify opportunities for portfolio expansion, demand creation, new product introductions, and revenue growth.
• Develop a deep understanding of product lines, applications, competitive positioning, pricing models, market dynamics, and customer requirements.
• Create and manage strategic plans for assigned product lines, incorporating product positioning, market development, demand-generation initiatives, and commercial objectives.
• Drive design-in and design-win opportunities by working closely with Field Application Engineers (FAEs), sales teams, suppliers, and customers.

Required Experience:

• Degree in Electronics (or equivalent)
• Experience with franchised distribution