Director of Marketing

Placeholder; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

Avani Singapore is seeking an experienced Director of Marketing to lead pre-opening and ongoing marketing, communications, digital and brand initiatives. You will shape the hotel’s brand, drive awareness and demand, and collaborate with Sales, Revenue, F&B and Operations to support commercial growth.

The ideal candidate has at least five years in a senior hospitality marketing role, with a proven record of integrated campaigns and pre-opening launches in Singapore.

Qualifications

• Degree in Marketing, Business, Hospitality or related field.
• Minimum 5 years in a senior hospitality marketing role.
• Proven ability to plan and execute integrated campaigns.
• Pre-opening hotel experience preferred.
• Fluent in English and strong stakeholder management.

Responsibilities

• Lead pre-opening marketing activities including brand positioning, launches, and go-to-market plans.
• Develop integrated strategies across digital, social, PR, partnerships, events.
• Build awareness and demand across target audiences for Avani Singapore.
• Collaborate with Sales, Revenue, F&B, and Operations to hit commercial goals.
• Lead media relations, influencer partnerships, and publicity.
• Manage budgets and agency relationships for ROI.
• Monitor market trends and consumer insights to inform strategy.
• Recruit and lead a high-performing marketing team.

Skills

Marketing leadership

Brand campaigns

Digital marketing

Stakeholder management

English fluency

Education

Marketing or Hospitality related degree

Job description

Job Location: Avani Singapore

At Avani, we're all about finding that perfect balance - between cool and kind, design and function, service and privacy. We've built our hotels and resorts around this philosophy: vibrant social spaces that vibe with the day, stylish rooms that simply work, and honest, locally inspired food. We embrace an upbeat service culture that genuinely respects the art of hospitality. With a growing portfolio across Europe, the Middle East, Asia, Africa, and Australia, Avani is a brand on the move. If you take real pride in the little things - and believe that a warm welcome and a genuine smile make all the difference - you'll fit right in here. Avani Singapore Join the opening leadership team of Avani Singapore and play a pivotal role in delivering one of Singapore's most exciting new lifestyle hospitality destinations. This is a unique opportunity to build the hotel's brand presence from the ground up, create excitement around the opening, and help establish Avani Singapore as a leading lifestyle destination from day one. At Avani, we create stylish and seamless experiences for modern travellers. We're looking for an experienced and creative Director of Marketing to lead the hotel's marketing, communications, digital, and brand initiatives through pre-opening and beyond. As a key member of the leadership team, you will drive awareness, demand, and brand engagement while supporting the hotel's overall commercial success.

What You'll Do

• Lead all marketing pre-opening activities, including brand positioning, launch campaigns, communications planning, content creation, and go-to-market initiatives
• Develop and execute integrated marketing strategies across digital, social media, PR, partnerships, events, and advertising channels
• Build awareness, generate demand, and strengthen the hotel's market presence across key target audiences
• Partner closely with Sales, Revenue Management, F&B, and Operations to support commercial objectives and revenue growth
• Lead media relations, influencer partnerships, brand collaborations, and publicity initiatives
• Manage marketing budgets, agency relationships, and campaign performance to maximise return on investment
• Monitor market trends, competitor activity, and consumer insights to inform marketing strategy
• Recruit, develop, and lead a high-performing Marketing team

What We're Looking For

• Degree in Marketing, Business, Hospitality Management, or a related field
• Minimum 5 years' experience in a senior marketing role within hospitality
• Proven experience developing and executing integrated marketing and brand campaigns
• Strong understanding of digital marketing, social media, PR, content, and demand generation strategies
• Pre-opening hotel experience is strongly preferred
• Strong knowledge of the Singapore hospitality market, consumer trends, and demand drivers
• Experience launching brands, hotels, or lifestyle concepts within Singapore would be advantageous
• Strong commercial acumen, creativity, and analytical skills
• Excellent communication, presentation, and stakeholder management skills
• Fluent in English

Why Join Us?

• Be part of a landmark hotel opening in Singapore
• Join a globally recognised hospitality group
• Work in a collaborative, people-focused culture
• Play a key role in shaping the hotel's brand and market presence from day one
• Enjoy regional and international career development opportunities
• Bring your creativity.
• Build a brand that stands out.
• Help shape the future of Avani Singapore.

Minor International is one of the largest hospitality and leisure companies in the Asia Pacific region. Today Minor International has a global presence with hotels and resorts, restaurants and retail shops across Asia, the Middle East, Africa, Europe, the Americas and Australasia. When Passion Meets Growth, Opportunity Sparks. At some point, we all hit a ceiling, and few have the passion or opportunity to break through. At Minor, we've made it our mission to encourage our people to push boundaries in search of opportunity and achieve their fullest potential. When the business grows, so do our people. Explore more at: Minor Hotels Career Minor Food Career Minor Lifestyle Career Minor & MINT Shared Service Career