Director, NI APAC Marketing

EMERSON ASIA PACIFIC PRIVATE LIMITED; Singapore; On-site; SGD 260,000 - 440,000; Full time

Job summary

Emerson Asia Pacific Private Limited is seeking a Director of APAC Marketing to drive regional strategy, execution, and business performance across Asia-Pacific (excluding China). You will lead a diverse team, partner with senior leaders, and align regional priorities with global growth initiatives to enhance customer engagement and revenue growth.

The role requires extensive marketing leadership experience, strong executive communication, and the ability to influence stakeholders across

Qualifications

• Significant experience in marketing, commercial strategy, business leadership, or a related field with responsibility for regional, multinational, or global programs.
• Demonstrated success leading geographically distributed teams within multicultural environments.
• Experience turning complex concepts into clear, customer-relevant communications.

Responsibilities

• Lead the APAC regional marketing organization outside China, including direct and matrixed team members across multiple countries, cultures, and functions.
• Develop and execute annual and multi-year regional marketing strategies aligned with global objectives.
• Build and coach a collaborative, accountable, and customer-focused team that supports growth.
• Partner with sales, services, business, and marketing leaders to identify market opportunities and prioritize growth investments.
• Lead integrated demand generation and customer engagement programs across digital marketing, events, partner marketing, and thought leadership initiatives.
• Adapt global campaigns and messaging to increase relevance and business impact across local markets.
• Establish success measures, evaluate campaign performance, and optimize investments based on outcomes.

Skills

Marketing leadership

Regional experience

Brand management

Demand generation

Cross-functional

Executive communication

Education

Bachelor's degree

MBA preferred

Job description

If you are a Director, APACMarketing professional looking for an opportunity to grow your career, Emersonhas an exciting opportunity for you. In this strategic leadership role, youwill lead regional marketing strategy, execution, and business performanceacross Asia-Pacific, excluding China. As a key member of both the GlobalMarketing Leadership Team and Regional Marketing Leadership Team, you willconnect enterprise growth priorities with regional market needs, helping drivecustomer engagement, demand generation, brand awareness, pipeline growth, andsustainable business results. This position offers the opportunity to influenceglobal strategy, partner with senior leaders across the organization, and leada talented, geographically diverse team across some of the world's most dynamicmarkets.

In this Role, Your Responsibilities Will Be

• Lead the APAC regional marketing organizationoutside China, including direct and matrixed team members across multiplecountries, cultures, and functions.
• Develop and execute annual and multi-yearregional marketing strategies aligned with global business objectives andregional growth priorities.
• Build, coach, and develop a collaborative,accountable, and customer-focused team that supports individual growth andorganizational success.
• Partner with sales, services, business, andmarketing leaders to identify market opportunities, understand customer needs,and prioritize growth investments.
• Lead integrated demand generation and customerengagement programs across digital marketing, communications, events, partnermarketing, technical marketing, and thought leadership initiatives.
• Adapt global campaigns, messaging, andcustomer experiences to increase relevance, engagement, and business impactacross local markets.
• Establish success measures, evaluate campaignand program performance, and optimize investments based on measurable businessoutcomes, including pipeline, revenue contribution, and customer engagement.
• Serve as an external spokesperson and thoughtleader through industry events, customer engagements, conferences, mediaopportunities, social channels, and internal forums.
• Communicate compelling perspectives on companystrategy, solutions, customer challenges, industry trends, and emergingopportunities.
• Translate customer insights and regionalmarket dynamics into recommendations that influence global strategy, investmentdecisions, and execution priorities.
• Collaborate closely with Global Marketing,Product Marketing, Business Units, Operations, Communications, and regionalteams to drive shared business outcomes.
• Manage regional budgets, workforce planning,performance reporting, resource allocation, and operational excellenceinitiatives.
• Champion data-informed decision-making,operational discipline, continuous improvement, and cross-functionalaccountability.
• Represent APAC marketing within global andregional leadership forums, ensuring regional perspectives help informenterprise-wide decisions.

Who You Are

You see ahead to futurepossibilities and translate them into breakthrough strategies. You createcompetitive and breakthrough strategies that show a clear connection betweenvision and action. You build strong customer relationships and delivercustomer-centric solutions. You develop people to meet both their career goalsand the organization's goals while fostering collaboration, accountability, andhigh performance across diverse teams.

For This Role, You Will Need

• Significant experience in marketing,commercial strategy, business leadership, or a related field withresponsibility for regional, multinational, or global programs.
• Demonstrated success leading, coaching, anddeveloping geographically distributed teams within multicultural environments.
• Experience in test and measurement, industrialtechnology, enterprise software, manufacturing technology, engineering-focusedindustries, business-to-business technology, or other complex technicalmarkets.
• Strong business and commercial judgment, withthe ability to connect marketing investments to customer engagement, pipelinegeneration, revenue growth, and business outcomes.
• The ability to understand technical products,engineering-driven solutions, and customer applications and translate them intomeaningful business value.
• Experience turning complex concepts intoclear, compelling, and customer-relevant communications.
• A demonstrated ability to influence seniorstakeholders and collaborate effectively across functions in a global, matrixedorganization.
• Experience developing marketing strategies anddelivering measurable outcomes through integrated marketing programs andgo-to-market initiatives.
• Excellent written, verbal, and executive-levelpresentation skills in English.
• The ability and willingness to travelregularly across APAC and internationally.
• Residence within the APAC region, subject toapplicable employment and work authorization requirements.
• A bachelor's degree, professionalqualification, or an equivalent combination of practical experience anddemonstrated success in engineering, computer science, marketing, business,communications, or a related field.

Preferred Qualifications thatSet You Apart

• Knowledge of the test and measurement market,engineering workflows, or adjacent industrial technology sectors.
• Experience owning APAC regional marketingstrategy, growth planning, and execution.
• Experience working within a complex, highlymatrixed global organization.
• Proficiency in an Asian language in additionto professional fluency in English.
• A master's degree in business administration,international business, marketing, engineering, or a related field.
• Experience representing an organizationthrough executive presentations, customer events, industry conferences, mediaengagements, analyst briefings, or thought leadership programs.
• Experience leading marketing transformation,digital marketing, commercial excellence, or customer experience initiatives.

Our Culture & Commitment to You

At Emerson, weprioritize a workplace where every employee is valued, respected, and empoweredto grow. We foster an environment that encourages innovation, collaboration,and diverse perspectives—because we know that great ideas come from greatteams. Our commitment to ongoing career development and growing an inclusiveculture ensures you have the support to thrive. Whether through mentorship,training, or leadership opportunities, we invest in your success so you canmake a lasting impact. We believe diverse teams, working together are key todriving growth and delivering business results.

We recognize theimportance of employee wellbeing. We prioritize providing competitive benefitsplans, a variety of medical insurance plans, Employee Assistance Program,employee resource groups, recognition, and much more. Our culture offersflexible time off plans, including paid parental leave (maternal and paternal),vacation and holiday leave.

WHYEMERSON

Our Commitment to OurPeople

At Emerson, we aremotivated by a spirit of collaboration that helps our diverse, multiculturalteams across the world drive innovation that makes the world healthier, safer,smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built anengaged community of inquisitive, dedicated people who thrive knowing they arewelcomed, trusted, celebrated, and empowered to solve the world’s most complexproblems — for our customers, our communities, and the planet. You’ll contributeto this vital work while further developing your skills through ouraward-winning employee development programs. We are a proud corporate citizenin every city where we operate and are committed to our people, ourcommunities, and the world at large. We take this responsibility seriously andstrive to make a positive impact through every endeavor.

At Emerson, you’ll seefirsthand that our people are at the center of everything we do. So, let’s go.Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Pushboundaries. Be empowered to make things better. Speed up to break through.Let’s go, together.

ABOUTEMERSON

Emerson is a globalleader in automation technology and software. Through our deep domain expertiseand legacy of flawless execution, Emerson helps customers in criticalindustries like life sciences, energy, power and renewables, chemical andadvanced factory automation operate more sustainably while improvingproductivity, energy security and reliability.

With global operationsand a comprehensive portfolio of software and technology, we are helpingcompanies implement digital transformation to measurably improve theiroperations, conserve valuable resources and enhance their safety.

We offer equitableopportunities, celebrate diversity, and embrace challenges with confidencethat, together, we can make an impact across a broad spectrum of countries andindustries. Whether you’re an established professional looking for a careerchange, an undergraduate student exploring possibilities, or a recent graduatewith an advanced degree, you’ll find your chance to make a difference withEmerson. Join our team – let’s go!