Digital Media Strategist

DANDELION STUDIOS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

DANDELION STUDIOS PTE. LTD. is seeking a Digital Media Strategist to translate client requirements into practical content directions and coordinate with creative, production and post-production teams to ensure quality execution.

You will interpret briefs, develop cross-platform content plans, utilize AI-assisted tools for concept refinement and drive campaign optimization while maintaining governance and timely handovers.

Qualifications

• Relevant qualification in multimedia design, digital media, communications, marketing or a related discipline.
• Strong foundation in creative production, visual storytelling, post-production or content development.
• Ability and willingness to acquire new competencies in digital campaign strategy, audience/channel planning, campaign review and AI-assisted content and workflow practices through the structured OJT plan.
• Strong communication, judgement, organization and cross-functional coordination skills.
• Working knowledge of creative software is useful. Familiarity with AI-assisted creative tools, digital platforms or workflow systems is advantageous but not essential.

Responsibilities

• Interpret client briefs, campaign objectives, audience needs and brand guidelines; contribute to content strategies.
• Plan content themes, messaging, formats and adaptations for channels, placements and audience contexts.
• Use AI-assisted tools to develop, compare, refine and validate content concepts.
• Coordinate feedback, revisions, assets and approvals using workflow processes.
• Review campaign data to identify content patterns and suggest improvements.
• Coordinate with account, creative, production and post-production teams; share best practices.
• Undertake related digital media, creative production, project coordination and duties as assigned.

Skills

Multimedia design

Digital media

Campaign strategy

Content planning

Cross-functional coordination

Education

Bachelor's degree in multimedia design or related

Tools

AI-assisted tools

Creative software

Job description

Role Purpose

The Digital Media Strategist supports the planning, development, coordination and improvement of digital media content and campaign initiatives. The role translates client and business requirements into practical content directions, works with relevant teams through development and delivery, and uses suitable tools and work processes to support quality, consistency and effective execution.

Key responsibilities

• Digital campaign brief interpretation and content strategy. Interpret client briefs, campaign objectives, audience needs, brand guidelines and delivery requirements; contribute to appropriate digital content strategies and creative directions.
• Audience and cross-platform content planning. Plan content themes, messaging, formats and adaptations forrelevant channels, placements and audience contexts.
• AI-assisted content development and curation. Use appropriate creative, digital and AI-assisted tools and platform(s) where suitable to develop, compare, refine and validate concepts and content variations.
• Revision, asset and workflow governance. Coordinate feedback, revisions, digital assets, content versions, approvals and handovers using suitable work processes and systems.
• Campaign review and optimisation. Review available client, account-team or platform information and relevant campaign indicators; identify content patterns and recommend practical improvements.
• Stakeholder coordination and capability transfer. Work with account, creative, production and post-production teams; present recommendations, share effective work practices and support smooth project delivery.
• Other responsibilities. Undertake related digital media, creative production, project coordination and operational duties reasonably assigned by the Company in support of business and client requirements.

Key deliverables may include

• Structured campaign and digital content strategy briefs
• Audience, channel and cross-platform content plans
• Curated content concepts and platform-specific variations
• Feedback, revision, asset and approval records
• Campaign/content review and optimization recommendations
• Workflow SOPs, playbooks and team-guidance materials

Role requirements

• Relevant qualification in multimedia design, digital media, communications, marketing or a related discipline.
• Strong foundation in creative production, visual storytelling, post-production or content development.
• Ability and willingness to acquire new competencies in digital campaign strategy, audience/channel planning, campaign review and AI-assisted content and workflow practices through the structured OJT plan.
• Strong communication, judgement, organization and cross-functional coordination skills.
• Working knowledge of creative software is useful. Familiarity with AI-assisted creative tools, digital platforms or workflow systems is advantageous but not essential.