Digital Marketing Manager/Executive

Tutorjohn; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

TutorJohn Learning Centre is seeking a creative Social Media & Content Marketing Executive to grow our online presence across Instagram, TikTok and Facebook. This hands-on role involves planning campaigns, producing engaging videos and copy, and building a consistent brand voice that resonates with students and parents.

You will work independently with a flexible schedule, filming when needed and collaborating with tutors and the centre team to turn classroom moments into content.

Qualifications

• Experience managing social media accounts or creating content for a brand.
• Ability to independently generate campaign concepts and content ideas.
• Strong understanding of Instagram, TikTok and Facebook.
• Solid grasp of short-form content, hooks, storytelling and audience engagement.
• Experience editing short-form videos using CapCut or CapCut Pro.
• Willingness to film and create content when required.
• Able to work independently and take ownership of social media projects.
• Organised, responsive and reliable with deadlines.

Responsibilities

• Manage TutorJohn’s social media pages, including Instagram, TikTok and Facebook.
• Plan and maintain a consistent social media content calendar.
• Develop creative social media campaigns, content series and promotional ideas.
• Create content that appeals to students and parents.
• Film and edit short-form videos, including Reels and TikToks.
• Turn classroom activities, tutor personalities, student experiences and educational topics into engaging content.
• Create promotional content for programmes, workshops, enrolment campaigns and centre activities.
• Write engaging captions, hooks and simple marketing copy.
• Monitor content performance and identify successful topics, formats and campaigns.
• Keep up with social media trends and adapt suitable trends for the education industry.
• Work with tutors and the centre team to generate new content ideas.
• Help develop TutorJohn’s online presence and brand identity.
• Manage multiple pieces of content efficiently while meeting deadlines.

Skills

Social media management

Content creation

Campaign planning

Video editing

CapCut

Storytelling

Branding

Independent work

Tools

CapCut

CapCut Pro

Job description

Social Media & Content Marketing Executive

TutorJohn Learning Centre is looking for a creative, hands‑on and reliable Social Media & Content Marketing Executive to manage and grow our social media presence.

We are looking for someone who can do more than just edit videos. You should be comfortable managing social media pages, coming up with content and campaign ideas, creating engaging videos and posts, and understanding what appeals to students and parents.

This is a hands‑on role with a flexible work schedule. We value creativity, initiative and results more than simply being at a desk for fixed hours.

Key Responsibilities

• Manage TutorJohn’s social media pages, including Instagram, TikTok and Facebook

• Plan and maintain a consistent social media content calendar

• Develop creative social media campaigns, content series and promotional ideas

• Create content that appeals to our key audiences — students and parents

• Film and edit short‑form videos, including Reels and TikToks

• Turn classroom activities, tutor personalities, student experiences and educational topics into engaging social media content

• Create promotional content for programmes, workshops, enrolment campaigns and centre activities

• Write engaging captions, hooks and simple marketing copy

• Monitor content performance and identify which topics, formats and campaigns perform well

• Keep up with social media trends and adapt suitable trends for the education industry

• Work with tutors and the centre team to generate new content ideas

• Help develop TutorJohn’s overall online presence and brand identity

• Manage multiple pieces of content efficiently while meeting agreed deadlines

What We Are Looking For

• Experience managing social media accounts or creating content for a brand or business

• Able to independently come up with campaign concepts and content ideas, rather than relying entirely on instructions

• Good understanding of Instagram, TikTok and Facebook

• Strong understanding of short‑form content, hooks, storytelling and audience engagement

• Able to edit short‑form videos using CapCut, CapCut Pro or similar software

• Comfortable filming and creating content when required

• Able to work independently and take ownership of social media projects

• Organised, responsive and reliable with deadlines

• Comfortable receiving feedback and making revisions

• Good understanding of branding and maintaining a consistent social media style

Preferred Experience

Candidates with previous experience creating content or managing social media for businesses targeting students, parents or families will have an advantage.

Experience in any of the following would be particularly relevant:

• Tuition or enrichment centres

• Commercial schools or education businesses

• Music, dance or art schools

• Childcare or student‑care centres

• Educational programmes or student‑focused brands

• Businesses where parents are a key decision‑making audience

Formal qualifications are less important to us than your portfolio, creativity, understanding of social media and ability to execute ideas well.

Working Arrangement

This role offers a flexible work schedule.

Our centres generally operate during:

Weekdays: 1:00 PM – 9:30 PM
Weekends: 9:00 AM – 5:30 PM

Your exact working days and hours can be discussed based on content requirements, filming schedules, campaigns and centre activities.

You should be comfortable coming to the centre when required for filming, events, campaign shoots and content creation.