Digital Marketing Manager

Four Star Mattress; Singapore; On-site; SGD 120,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation packages

Career growth opportunities

Vibrant company culture

Job summary

Four Star Mattress seeks a highly creative, commercially minded marketer to uncover new customer segments and drive brand visibility across Singapore and Asia. You will lead campaigns, partnerships, and e-commerce initiatives, working closely with the CEO and Head of Digital Marketing to shape strategy and execution.

You will develop distinctive campaigns, test messaging, and explore new channels, including marketplaces and creator-led partnerships, to grow market share and deliver seamless

Qualifications

• 7+ years digital marketing in consumer electronics/retail.
• Proven track record in partnerships and brand building.
• Experience leading marketing teams in startups.

Responsibilities

• Lead marketing strategies for Singapore and Asia markets aligned with company objectives.
• Define disruptive brand and niche positioning; drive digital retail capabilities.
• Develop distinctive campaigns; create messaging to attract new customer segments.
• Manage content, campaigns, and partnerships across digital and traditional channels.
• Build and test offers, content formats, and customer experiences beyond existing base.
• Establish KPIs and ROI analysis; translate insights into improvements.

Skills

Digital marketing

Campaign management

Team leadership

Partnerships

Brand strategy

Go-to-market

Education

Bachelor’s degree in Marketing

MBA / Advanced degree

Tools

CRM systems

Google Analytics

SEO tools

Job description

Four Star is the largest Singaporean direct-to-consumer mattress and furnishing brand, dedicated to offering innovative products at value-driven prices. As a rapidly growing organization, we are expanding and seeking dynamic individuals to join our team.

About the Role

We are looking for an exceptionally creative, commercially minded marketer who can uncover new customer segments and create compelling reasons for them to choose Four Star.

You will challenge conventional approaches to mattress and furnishing marketing, develop distinctive campaigns, and build new routes to customers through digital content, creators, partnerships, and e-commerce platforms.

Working closely with the CEO and Head of Digital Marketing, you will play a pivotal role in driving our marketing strategy in Singapore and other Asia markets. Your primary goal will be to enhance brand visibility, drive market share, and foster seamless brand experiences both online and offline.

Key Responsibilities

• Lead the development and implementation of comprehensive marketing strategies tailored to Singapore and other Asia markets, ensuring alignment with company’s objectives.
• Define execution strategies for the brand and niche positioning, devising disruptive and innovative strategies to drive the brand into a digital retail powerhouse.
• Develop distinctive campaign concepts that make mattresses and furnishings relevant to customers’ lifestyles, life stages, and purchasing motivations.
• Create and test new messaging, offers, content formats, and customer experiences that attract audiences beyond the brand’s existing customer base.
• Explore opportunities in new customer segments and channels validating their commercial potential through research and testing.
• Establish and monitor KPIs to evaluate campaign effectiveness and ROI, leveraging data-driven insights to continuously improve marketing initiatives.

Digital Transformation & E-commerce Development:

• Drive the digital transformation of the brand in all markets via digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM.
• Identify, evaluate, and develop new customer-acquisition opportunities across marketplaces, social commerce, creator-led commerce, and emerging digital platforms
• Strong knowledge of Social Media platforms (such as Meta, Tik Tok, XHS, etc.).
• Knowledge in online advertising channels.
• Development of E-commerce sales channels.
• Apply SEO, GEO & SEM, content development, distribution, and measurement to effectively tailor content to reach audience personas.

Campaign Management:

• Oversee the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels, including website, newsletters, social media, and more.
• Develop seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels.
• Conduct thorough market analysis to identify consumer trends, competitive landscapes, and growth opportunities, translating insights into actionable strategies.
• Translate brand full funnel media plans to optimize channel efficiency, traffic, and conversion tactics based on brand, audience/customer, channel, and campaign strategies.
• Lead the development of compelling creative briefs and guide teams, agencies, and creators from concept through execution.

Brand and Market Presence:

• Lead the team to curate, innovate, and test new ideas to bring about new transformations that rise above unprecedented customer experience, executing offline brand engagement strategies such as pop-up stores, retail partnerships, and collaborations.
• Lead negotiations and relationship-building with key strategic partners.
• Manage and inspire a high-performing marketing team, providing guidance and mentorship to drive excellence and innovation.
• Lead daily integrated marketing cross-functional scrum and related stand-up activity to identify and prioritize planning and execution agenda.

Ideal Candidate Profile

• 7+ years of digital marketing experience within consumer electronics, furnishing, technology, or retail industries, with a strong track record in campaign management and team leadership.
• Proven success in marketing partnership, branding, or equivalent roles (e.g., strategic partnership, new traffic acquisition, brand building & awareness).
• Experience developing marketing strategies and monitoring frameworks for different go-to-market channels.
• Evidence of reaching new customer segments or building productive acquisition channels beyond an existing customer base.
• Demonstrated ability to turn creative ideas into measurable improvements in customer acquisition, conversion, or e-commerce sales.
• Strong understanding of platform-specific content, creator partnerships, social commerce, and online purchasing behaviour.
• Demonstrated leadership skills in leading marketing teams and ability to succeed in a fast-paced, startup environment.
• A strategic mindset with the ability to develop and execute innovative marketing strategies that align with business objectives and market dynamics.
• Deep understanding of regional consumer behaviors, market trends, and digital marketing best practices.
• Strong analytical skills with proficiency in interpreting data, measuring performance metrics, and making data-driven decisions.
• Exceptional analytical skills, both quantitative and qualitative, with strong experience in interpreting test results and drawing conclusions.
• Ability to pull data from various resources and translate it into trends, action plans, and reporting templates.

Education:

• Bachelor’s degree in Marketing, Business Administration, or related fields. MBA/ Advanced degrees or certifications are a plus.

Join Four Star to be part of an innovative, fast-paced environment where your ideas and contributions will directly impact our expansion, growth, and success. We offer competitive compensation packages, opportunities for career advancement, and a vibrant company culture that values creativity and teamwork.