Digital Marketing Manager

ONE; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A global sports media organization based in Singapore seeks a Digital Marketing Manager to oversee all digital advertising efforts. Responsibilities include managing cross-functional projects, monitoring KPIs, and producing post-campaign analyses. Ideal candidates should have 3+ years of experience in digital marketing and a strong understanding of the sports media industry.

Qualifications

• 3 years’ experience managing digital advertising campaigns.
• Hands-on experience in campaign management and optimization.
• Proficient in using digital marketing platforms.

Responsibilities

• Manage digital advertising efforts including planning and optimization.
• Monitor digital performance and KPIs to meet business objectives.
• Assist in analyzing post-campaign results and reporting.

Skills

Attention to detail

Digital marketing platforms

Campaign management

Budget management

Analytics and insights

Martial arts knowledge

Job description

About ONE Championship

ONE Championship is Asia’s largest global sports media property, and the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, MMA, Grappling, etc. In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across 190 countries around the world with some of the largest global broadcasters, including Amazon Prime Video Sports, Globo’s Combate, Channel 7 HD, beIN Sports, Abema, Disney+ Hotstar, and more.

Overview

As part of the global Marketing team at ONE Championship, the Digital Marketing Manager will be responsible for implementing and monitoring all digital advertising efforts, including media planning, buying, and optimization - all on a quest to build the greatest sports media company in the world.

Key Responsibilities

• Manage cross-functional projects in a rapidly changing environment
• Build effective working relationships and work collaboratively across internal marketing teams to ensure alignment on digital marketing campaigns
• Assist in projects from concept through implementation and analysing post campaign results
• Monitor digital performance and KPIs to ensure we continually achieve and exceed targets while maintaining a positive return on our investment
• Produce meaningful post-campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans
• Facilitate good project management as it relates to the key aspects of communication, understanding, efficiency, timing, cost and post-mortem analysis
• Identify opportunities, develop and drive initiatives and campaigns that achieve key business objectives, e.g., livestream views, ticket sales, or direct sales on one.shop
• Analyse data on a regular cadence to create monthly business reports to empower the business with valuable information to make decisions
• Assist in creating ad copy, creative calendars, and other media assets

Skills & Knowledge Required

• Highly detail-oriented
• Excellent knowledge of & experience using various digital marketing platforms
• 3 years’ experience managing digital advertising campaigns
• Hands-on experience in campaign management, implementation, and optimization
• Proven track record of effective budget management
• Experience with analytics & insights
• Knowledgeable of the martial arts or general sports media industry