Digital Marketing Lead: Campaigns & Analytics

HOYA Vision Group; Singapore; Presencial; SGD 60.000 - 100.000; Jornada completa

Descripción de la vacante

HOYA Vision Group is seeking a Digital Marketing & Campaign Manager to plan, execute and optimize campaigns across social media, websites and digital channels. You will develop integrated campaigns for product launches and promotions, manage timelines and collaborate with internal teams and retailers to maximize reach and engagement.

You will track performance using analytics tools and provide data-driven recommendations to improve conversions while maintaining brand consistency across all

Formación

• Diploma/Degree in Marketing.
• ,

Responsabilidades

• Plan, execute and optimize digital marketing campaigns across channels, including social media, websites, search and digital advertising.
• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.
• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.
• Monitor campaign performance and recommend improvements to maximize reach, engagement, traffic and conversion.
• Develop digital initiatives to engage consumers and drive visits to optical retail outlets.
• Provide digital marketing support, assets and activation toolkits for retail partners.
• Identify opportunities to connect online engagement with offline retail conversion through trackable touchpoints.
• Manage social media platforms with content planning, publishing, community engagement and performance monitoring.
• Maintain website content and landing pages ensuring accuracy and positive user experience.
• Ensure brand identity consistency across digital touchpoints and stay updated with digital trends.
• Track, analyze and report on digital marketing performance using analytics and advertising platforms.
• Prepare campaigns reports covering reach, engagement, traffic, CTR, conversion and cost efficiency.
• Evaluate campaign effectiveness against objectives and recommend data-driven improvements.
• Ensure campaign tracking, data collection and reporting are implemented consistently.
• Work with internal teams and external agencies to align digital activities and ensure smooth campaigns.
• Coordinate with media partners to deliver campaigns effectively.
• Manage project timelines, deliverables and quality standards.

Conocimientos

Social media management

Digital advertising

Website content management

Google Analytics 4

Google Ads

Meta Business Suite

MS Office

Photoshop

Illustrator

Educación

Diploma/Degree in Marketing

Herramientas

Google Analytics 4

Google Ads

Meta Business Suite

Photoshop

Illustrator

Canvas

Descripción del empleo

HOYA Vision Group is seeking a Digital Marketing & Campaign Manager to plan, execute and optimize campaigns across social media, websites and digital channels. You will develop integrated campaigns for product launches and promotions, manage timelines and collaborate with internal teams and retailers to maximize reach and engagement.

You will track performance using analytics tools and provide data-driven recommendations to improve conversions while maintaining brand consistency across all