Digital Marketing Lead: AI-Driven SEO & Growth Strategy

Bank of Singapore, Asia’s Global Private Bank; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Bank of Singapore is seeking a Digital Marketing Lead to develop, drive and optimise the Bank's digital marketing strategy across owned, earned and paid channels. You will lead SEO, GEO and AI content strategy to improve visibility and discovery across traditional and AI-powered search ecosystems.

The role requires 8–10 years of digital marketing experience, strong leadership, and governance across regulatory environments.

Qualifications

• 8–10 years of experience in digital marketing, preferably within financial services or wealth management.
• Proven experience leading digital marketing strategies and teams, and managing agencies, vendors and complex stakeholder environments.
• Experience with digital ecosystems including WeChat and other social media and content platforms.

Responsibilities

• Develop and own the Bank's overall digital marketing strategy and roadmap.
• Define KPIs, traffic, engagement and conversion targets across digital channels.
• Oversee website strategy, performance and optimization initiatives and monitor social media performance.

Skills

Digital marketing

Strategy development

Leadership

Stakeholder management

Analytics

WeChat and social platforms

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field

Tools

GA4

Adobe Analytics

CMS platforms

CRM systems

Marketing automation tools

Job description

Bank of Singapore is seeking a Digital Marketing Lead to develop, drive and optimise the Bank's digital marketing strategy across owned, earned and paid channels. You will lead SEO, GEO and AI content strategy to improve visibility and discovery across traditional and AI-powered search ecosystems.

The role requires 8–10 years of digital marketing experience, strong leadership, and governance across regulatory environments.