DIGITAL MARKETING EXECUTIVE [PPZ-001-03]

EQUE PTE. LTD.; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

EQUE PTE. LTD. is seeking a dynamic Social Media Content Specialist in Singapore to own publishing schedules, craft engaging brand voice, and lead cross-platform campaigns.

You will develop calendars aligned with product launches and major brand moments, while producing high-quality videos, graphics, and copy that convert. You will stay ahead of trends, analyze performance data, and optimize campaigns across Meta and Google, collaborating with designers and marketers to deliver cohesive,

Qualifications

• Diploma or higher is required.
• Digital native with strong storytelling and copywriting.
• Proficient in CapCut, Canva or Adobe Creative Suite.
• Solid understanding of social media algorithms and analytics.
• Up-to-date with current platform trends and formats.

Responsibilities

• Own publishing schedules and maintain brand voice across Instagram, TikTok, LinkedIn and Facebook.
• Develop content calendars aligned with product launches and seasonal moments.
• Shoot and edit short-form vertical videos, design graphics, and write high-converting copy.
• Craft bold captions, scripts and hooks reflecting the brand personality.
• Stay ahead of trends and apply new formats creatively with commercial intent.
• Analyze platform analytics and translate data into actionable content strategies.
• Plan and execute paid campaigns across Meta and Google, optimizing ROI.
• Collaborate with designers, videographers and marketing teams for cohesive campaigns.

Skills

Copywriting

Social media strategy

Video editing

Graphic design

Analytics

Education

Diploma or higher

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Key Responsibilities:

• Own publishing schedules and maintain a consistently compelling brand voice across Instagram, TikTok, LinkedIn, and Facebook — keeping the brand relevant, engaging, and ahead of the competition
• Develop strategic content calendars that keep every campaign timely, purposeful, and perfectly aligned with key product launches and seasonal brand moments
• Shoot and edit high-impact short-form vertical videos including Reels and TikToks, design scroll-stopping graphics, and write copy that genuinely converts
• Craft bold, on-brand captions, scripts, and hooks that reflect the brand’s authentic personality and connect meaningfully with the target audience every single time
• Stay relentlessly ahead of social media trends and apply emerging content formats and platform innovations creatively, strategically, and with commercial intent
• Dive deep into platform analytics and translate performance data into clear, actionable strategies that continuously sharpen content effectiveness and audience growth
• Plan and execute paid digital advertising campaigns across Meta and Google — managing budgets, tracking return on investment, and optimising for maximum performance
• Collaborate with designers, videographers, and marketing teams to produce cohesive, high-quality campaigns that make a lasting impression across every digital touchpoint

Requirements:

• Minimum Diploma and above
• Digitally native with a sharp creative eye, strong copywriting instincts, and a genuine passion for social media and brand storytelling
• Proficient in short-form video editing and graphic design tools such as CapCut, Canva, or Adobe Creative Suite
• Strong understanding of social media algorithms, digital advertising platforms, and content performance analytics
• Up to date with the latest platform trends, algorithm changes, and emerging digital content formats

EA License Number: 22C1278