Digital Marketing Executive

SL ASIA MARKETING PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Staff discounts on appliances

Career growth in a growing consumer品牌

Job summary

SL Asia Marketing PTE. LTD. seeks a driven Digital Marketing Executive to grow our brand presence and drive sales for household appliances across e‑commerce, social, and website channels.

You will manage Shopee/Lazada/TikTok Shop listings, run platform campaigns, optimize pages on WordPress/Shopify, and collaborate with creators while tracking ROAS and analytics.

Qualifications

• Diploma/Bachelor's in Marketing, Communications, or related field.
• 1–3 years experience in digital marketing.
• Experience in e-commerce or consumer appliances is a plus.
• Hands-on with Meta Ads, Google Ads, GA4, Shopee/Lazada Seller Center.
• Good eye for content: Canva, CapCut, basic video editing.
• Strong copywriting skills in English; comfortable on camera is a plus.
• Data-driven, organized, and able to work in a fast-paced environment.

Responsibilities

• Manage e-commerce & marketplace listings (Shopee, Lazada, TikTok Shop, brand website).
• Plan and execute platform campaigns (9.9, 11.11, GSS, Payday).
• Coordinate vouchers, bundles, and ad budgets to hit monthly sales.
• Monitor reviews, Q&A, and competitor pricing.
• Plan and execute content calendar for FB, IG, TikTok, YouTube, Xiao Hong Shu.
• Create product demo videos, reels, and lifestyle content.
• Collaborate with KOLs/influencers and UGC creators for reviews.
• Engage community and respond to inquiries in comments/DMs.
• Set up, monitor and optimize Meta/TikTok/Google ads; track ROAS, CPA.
• Run A/B tests on creatives, audiences, and landing pages.
• Update website pages and promos on WordPress/Shopify; manage Google Services.
• Conduct keyword research and write SEO blogs; optimize on-page and technical SEO.
• Manage EDMs and WhatsApp broadcasts for launches and reminders.
• Track performance via GA4, Meta Pixel, GTM; prepare reports.

Skills

Meta Ads

Google Ads

GA4

Shopee/Lazada Seller Center

Content creation

Copywriting

On-camera

Education

Diploma/Bachelor's in Marketing or Communications

Tools

Canva

CapCut

WordPress/Shopify

Job description

Job Description & Requirements

We're looking for a driven Digital Marketing Executive to grow our brand presence and drive sales for our range of household appliances across e-commerce, social, and website channels. You'll be hands-on with campaigns for products like ceiling fans, automated laundry system, digital lock and air circulator.

1. E-commerce & Marketplace

• Management Manage and optimize Shopee, Lazada, TikTok Shop, and brand website listings
• Plan and execute platform campaigns: 9.9, 11.11, GSS, Payday, etc.
• Coordinate vouchers, bundles, and ad budgets to hit monthly sales targets
• Monitor product reviews, Q&A, and competitor pricing

2. Social Media & Content

• Plan and execute content calendar for FB, IG, TikTok, YouTube, Xiao Hong Shu
• Create product demo videos, reels, and lifestyle content showing product benefits
• Collaborate with KOLs/influencers and UGC creators for reviews and unboxings
• Engage community and respond to product inquiries in comments/DMs

3. Paid Media & Performance Marketing

• Set up, monitor and optimize Meta Ads, TikTok Ads, and Google Search/Shopping Ads
• Track performance and report on ROAS, CPA, conversion rate
• Run A/B tests on creatives, audiences, and landing pages

4. Website, SEO & Google Services

• Update website product pages, banners, and promos on WordPress/Shopify
• Manage Google Services: Google Merchant Center, Google Business Profile, Google Search Console, Google Analytics 4Manage Google Shopping feed optimization and product approval issues
• Manage Google My Business / Business Profile - reviews, posts, store info for showroom
• Conduct keyword research and write SEO blogs: "best ceiling fan Singapore", "best automated laundry system"
• Optimize website for SEO with on-page, technical SEO and schema markup
• Manage EDMs and WhatsApp broadcasts for launches, servicing reminders, and warranty

5. Analytics & Reporting

• Track performance via GA4, Meta Pixel, Google Tag Manager, Shopee/Lazada analytics
• Prepare weekly/monthly reports with insights and recommendations
• Support product launches and retail promotions with digital assets

Requirements

• Diploma/Bachelor's in Marketing, Communications, or related field1-3 years experience in digital marketing.
• Experience in e-commerce or consumer appliances is a plus
• Hands-on with Meta Ads, Google Ads, GA4, Shopee/Lazada Seller Center
• Good eye for content: Canva, CapCut, basic video editing
• Strong copywriting skills in English. Comfortable on camera is a plus
• Data-driven, organized, and able to work in a fast-paced environment

What We Offer

• Competitive salary + performance bonus
• Staff discounts on appliances
• Career growth in a growing consumer brand