Digital Marketing Executive

Cl Tampines; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Cl Tampines is seeking a Marketing Manager to lead the strategy and digital growth for a Student Care Organisation. Plan integrated campaigns across Google, social platforms, email, content, and SEO, aligning with branding and enrolment goals.

You will collaborate with designers, developers, and partners to produce engaging content, manage campaigns, analyse performance, and drive continuous improvement across channels. Based in Singapore with hands-on ownership of marketing initiatives.

Responsibilities

• Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
• Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
• Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
• Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
• Ensure all marketing communications are aligned with the organisation's branding and positioning
• Work closely with website developers and SEO specialists to improve online visibility, user experience, ant conversion performance.

Job description

Key Responsibilities

1. Marketing Strategy & Digital Growth

• Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
• Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
• Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
• Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
• Ensure all marketing communications are aligned with the organisation's branding and positioning
• Work closely with website developers and SEO specialists to improve online visibility, user experience, ant conversion performance.

2. Content Development & Community Engagement

• Create and manage compelling content across social media platforms to engage parents, students, and the wider community.
• Coordinate with designers, photographers, and videographers to develop high-quality marketing materials
• Prepare marketing collateral, articles, newsletters, and promotional content that support organisational objectives.
• Assist in the production and editing of videos for social media, campaigns, events, and promotional purposes
• Monitor social media engagement and respond appropriately to audience interactions

3. Campaign Execution & Partnership Coordination

• Support the planning and execution of promotional campaigns, outreach activities, and brand-building initiatives.
• Liaise with internal stakeholders and external vendors to ensure projects are delivered on schedule and within budget.
• Identify opportunities for partnerships, collaborations, and community engagement activities that enhance brand awareness.
• Assist in organising marketing events, roadshows, open houses, and other recruitment-related activities.

4. Marketing Analytics & Performance Tracking

• Monitor campaign performance through relevant tracking tools and reporting platforms.
• Evaluate key marketing metrics, including lead generation, engagement, conversions, and return on investment.
• Prepare regular performance reports and provide recommendations for continuous improvement.
• Utilise data-driven insights to optimise future marketing initiatives and resource allocation.

5. General & Administrative Support

• Provide marketing support for new launches and expansion projects.
• Assist in public relations activities, media engagement, and brand-building opportunities.
• Support the management of marketing databases, promotional materials, and organisational branding assets.
• Undertake other marketing-related duties and projects as assigned by management.