Digital Marketing Executive

BUSINESS EDGE PERSONNEL SERVICES PTE LTD; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

BUSINESS EDGE PERSONNEL SERVICES PTE LTD in Singapore is seeking a Digital Marketing Executive to support social media strategy, content creation and community engagement. The role will strengthen the venue’s online presence, showcase events and offerings, and drive brand awareness and business enquiries.

The ideal candidate will manage channels across Instagram, Facebook, LinkedIn, and more, develop content calendars, and coordinate campaigns with internal teams.

Qualifications

• Degree in Marketing, Communications, Digital Media, or related field.
• 1–3 years of digital marketing experience with social media management.
• Strong writing and storytelling skills for various audiences.
• Proficiency with Canva, Adobe Creative Suite or CapCut.
• Experience with photography, filming and editing short videos.
• Familiarity with scheduling, advertising and analytics tools (Meta, LinkedIn).

Responsibilities

• Manage social media channels (Instagram, Facebook, LinkedIn) and content calendar.
• Create engaging captions, photos and short-form videos for each platform.
• Plan and execute organic and paid social campaigns with budgets.
• Monitor engagement, respond to comments, and report on performance.
• Coordinate with events and marketing teams to promote initiatives.
• Ensure content aligns with brand guidelines and asset library.

Skills

Social media management

Content creation

Storytelling

Photography

Video editing

Education

Marketing/Communications/Digital Media degree

Tools

Canva

Adobe Creative Suite

CapCut

Meta Business Suite

LinkedIn Campaign Manager

Job description

The role

The Digital Marketing Executive will support company’s digital marketing efforts, with a primary focus on social media strategy, content creation and community engagement. The role will strengthen the venue’s online presence, showcase its events and offerings, and support campaigns that drive brand awareness and business enquiries.

Your responsibilities will include:

Social Media Management

• Manage the company’s social media channels, including Instagram, Facebook, LinkedIn and other relevant platform including:
• Write, develop, advertise and strategize online content production and scheduling on all social media platformsAnalyse efficacy and areas of improvements for each posting and channelGrow the company’s social media presence and implement the overall social media strategiesPromote and track the company’s branding through social media networks
• Develop and maintain a content calendar aligned with marketing objectives, key events and business priorities.
• Create engaging captions, photographs, short-form videos and other content tailored to each platform.
• Provide on-site coverage of events, venue activities and behind-the-scenes moments, coordinating content permissions where required.
• Monitor and respond to comments, messages and enquiries promptly, escalating issues where necessary.
• Keep abreast of social media trends, platform developments and audience preferences to identify relevant content opportunities.

Digital Campaigns and Advertising

• Plan and execute organic and paid social media campaigns to promote the venue, events, services and offerings.
• Manage campaign targeting, budgets and optimization to achieve agreed objectives.
• Coordinate with internal teams, event organizers, agencies to develop campaigns and extend content reach.
• Support other digital marketing activities, including website updates, email marketing and search campaigns, as required.

Performance Tracking and Reporting

• Track and analyse social media and campaign performance, including reach, engagement, audience growth, website traffic and enquiries.
• Prepare regular reports with actionable recommendations to improve content and campaign effectiveness.
• Test different content formats, messaging and audience segments to improve results.

Brand and Content Coordination

• Ensure all digital content is accurate, consistent with brand guidelines and appropriate for the intended audience.
• Work with internal stakeholders to identify stories, gather information and promote key initiatives.
• Maintain an organised library of photographs, videos and digital assets, with appropriate usage permissions.

Who we look for - the ideal profile:

• Degree in Marketing, Communications, Digital Media or a related discipline.
• Preferably 1–3 years of relevant experience in digital marketing, with hands-on experience managing social media accounts.
• Strong writing and storytelling skills, with the ability to adapt content for different audiences and platforms.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite or CapCut.
• Comfortable with photography, filming and editing short-form videos.
• Familiarity with social media scheduling, advertising and analytics tools, including Meta Business Suite and LinkedIn Campaign Manager.
• Creative, organized and proactive, with strong attention to detail and the ability to manage multiple deadlines.
• Willingness to support occasional evening or weekend event coverage, where required.
• Experience in hospitality, events or venue marketing would be an advantageous.