Digital Marketing & E-Commerce Specialist

MIRACO NUTRIPHARM PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Miraco Nutripharm PTE. LTD. in Singapore seeks a Digital Marketing & E‑Commerce Specialist to bridge brand identity with measurable online performance.

You will shape messaging across Shopify, Shopee, Lazada & TikTok, driving traffic, conversions and revenue growth. You will craft high-impact creative strategies, produce assets, manage channels, and optimize content that builds awareness, strengthens partnerships and scales the business across markets.

Qualifications

• Experience in full-stack digital growth across paid media, organic content & CRM.
• Ability to turn science into consumer-focused health messaging.
• Experience with Shopify and marketplaces is a plus.

Responsibilities

• Develop creative strategies for B2C & B2B with platform-specific formats.
• Lead end-to-end content production for organic and paid media.
• Own social accounts; optimize profiles for conversion and engagement.
• Implement CRM, loyalty programs and lifecycle marketing.
• Translate data into insights to optimize ROAS and CTR.

Skills

Digital marketing

E-commerce

Creative strategy

A/B testing

Analytics

Copywriting

CRM marketing

Team coordination

Tools

Klaviyo

HubSpot

Zoho CRM

Shopify

CapCut

Premiere Pro

Canva

Figma

Job description

About the company

At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure.

Job description

We are looking for a Digital Marketing & E-Commerce Specialist to be the visionary link between our brand identity & measurable e-commerce performance. You will shape how our health brands communicate across Shopify, Shopee, Lazada & social media.

This role is responsible for developing high-impact creative strategies & producing assets (visual, video, copy) designed to drive traffic, increase conversion rates & drive overall revenue growth for our Shopify, Shopee, Lazada & TikTok E-Commerce stores. You will work across multiple channels & markets to plan, create & optimize content that builds awareness, strengthens partnerships & supports the expansion of our business. You won't just be creating content; you will be engineering 'Performance Stories' that turn scientific evidence into consumer trust & measurable revenue.

This role is ideal for someone who enjoys balancing creativity, analytics & brand strategy in the health supplement industry.

Key Responsibilities

1. Creative & Performance Strategy

• Full-Funnel Content: Craft tailored strategies for B2C & B2B audiences optimized for platform-specific formats (e.g. Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners & Klaviyo email/whatsapp marketing)
• A/B Testing & Data Insights: Develop clear hypotheses for creative elements (hooks, CTAs, visual styles) & run A/B tests to improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS)
• Audience Segmentation: Translate target audience data & segmentation provided by media buyers into resonant creative themes, ensuring content speaks directly to different stages of the marketing funnel (awareness, consideration, conversion)
• Competitive Intelligence: Identify emerging hooks & messaging trends in the wellness/supplement industry to keep our brands ahead of the curve

2. In-House Content Production & Execution

• Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing
• Video & Static Creation: Rapidly produce & edit native social content, including: Video: Fast-paced assembly of UGC-style content, product demos & testimonials (CapCut/Premiere) Static: Adapting product photography into high-performing ad variations & storefront banners
• Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for rapid testing cycles
• Copywriting: Write high-converting ad copy, landing page headlines & captions that align with brand voice & regulatory requirements
• Asset Management: Ensure all campaign assets are correctly tagged, archived & deployed across Shopify, Shopee, Lazada & TikTok storefronts

3. E-commerce Growth & Social Account Management

• E-Commerce Storefront Custodian (Shopify, Shopee, Lazada, TikTok): Integrate winning creative messages into e-commerce storefronts (product pages, banners) to ensure a seamless customer journey for maximum sales conversion
• Social Accounts Ownership & Community Manager: Act as the "Brand Guardian" for Miraco’s official accounts on Meta (FB/IG) & TikTok. Ensure all profiles are optimized for conversion, featuring up-to-date bios, Linktree/Shopify integrations & high-lighted stories
• Content Programming & Scheduling: Develop & maintain a consistent content calendar that balances "Digital Pearls" (educational), Lifestyle (relatable) & Promotional (sales-driven) posts
• Active Social Listening: Use comments & DMs to identify "pain points" to fuel new content hooks
• User Generated Content (UGC) Mining: Identify & curate customer testimonials from the community to use as high-converting growth assets
• Growth Analytics: Monitor account health metrics (Follower growth, Engagement Rate, Profile Visits) & use these insights to refine the organic reach strategy
• Data-Driven Optimization: Work with the Marketing Manager to analyze performance reports, identifying which creative variables are driving revenue on Shopify & Marketplaces. Apply insights & analytics to refine content effectiveness continuously

4. Performance Media & Technical Tracking

• Paid Media Execution (Meta & Google): Meta Ads Manager: Build, launch & manage conversion-focused campaigns (Advantage+ Shopping, Catalog Sales & Manual Retargeting) to drive traffic to Shopify & Marketplaces Google Ads (PMAX & Search): Oversee Performance Max & Search campaigns to capture high-intent health & supplement queries Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all Digital Pearls, EDMs, WhatsApp blasts & Affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify Monitor the "customer path" from the first touchpoint (e.g., a Meta post) to the final conversion (e.g. e-commerce purchase, loyalty program subscription, etc.) Media Optimization: Manage ad spend budgets effectively, focusing on scaling winning creatives & "killing" underperforming ads based on real-time ROAS & CPA data

5. CRM, Loyalty & Lifecycle Marketing (Retention & CLV)

• CRM Management, Loyalty & Monetization: Serve as the lead strategist for the CRM loyalty program, designing lifecycle journeys that move customers from "First-Time Buyer" to "Loyal Subscriber"
• Develop loyalty-driven content that rewards repeat purchases & encourages long-term brand advocacy to maximize Consumer Lifetime Value (CLV)
• Electronic Direct Mailer (EDM) & E-Newsletter Strategy: Develop & execute a high-frequency E-newsletter calendar via Klaviyo. This includes: Educational Newsletters: Delivering "Digital Pearls" & expert insights from our HCP partners to build brand authority Promotional EDMs: Creating high-converting seasonal offers & product-launch campaigns Automated Flow Management: Design & execute end-to-end email & WhatsApp marketing automation (eg. Klaviyo) to nurture leads & re-engage existing customers Automated Lifecycle Flows: Building "Welcome" series, "Post-Purchase" care, "Win-back" flows & "Replenishment Reminders" Subscription & Monetization: Craft compelling creative & copy for "Subscribe & Save" programs, focusing on reducing churn & maximizing monthly recurring revenue (MRR) Optimize the "Subscribe & Save" funnel through targeted email & WhatsApp triggers, focusing on increasing Customer Lifetime Value (CLV) & Monthly Recurring Revenue (MRR) WhatsApp Marketing: Integrate direct-to-consumer WhatsApp communication for personalized health consultations, loyalty rewards & rapid-response promotions Data-Driven Personalization & Segmented Campaigns: Segment the CRM database based on health concerns, purchase behavior & engagement levels to ensure the right story reaches the right customer at the right time

6. Influencer & Affiliate Strategy (E-Commerce Growth & Acquisition)

• Creator Partnerships: Identify & manage relationships with health influencers & HCP advocates via Shopify Collabs, TikTok Creator Marketplace & similar platforms
• Affiliate Creative Kits: Develop high-converting "Affiliate Toolkits" (ready-to-use stories, hooks & banners) that empower partners to sell Miraco products effectively
• Performance Tracking: Monitor affiliate-driven traffic & conversion data to optimize commission structures & creative briefs for better ROAS

7. Growth-Driven Storytelling

• Translating Science to Story: Distilling complex clinical data & health benefits into relatable, high-impact stories that resonate with a consumer’s pain points & emotional aspirations
• Narrative Funneling: Crafting story arcs specifically designed for the customer journey, from "educational hooks" that capture attention to "empathy-led consideration" to "urgency-driven conversion"
• Growth-Centric CTAs: Developing persuasive, multi-variant Calls-to-Action (CTAs) that don't just ask for a click but provide a compelling reason to engage, directly impacting Click-Through Rates (CTR) & customer acquisition
• Performance Iteration: The ability to pivot a brand story based on real-time data insights, identifying which "angle" or "hook" is driving the highest Return on Ad Spend (ROAS)
• Omnichannel Cohesion: Ensuring a seamless visual & narrative experience across all touchpoints, from high-energy social media (Meta/TikTok) to professional platforms (LinkedIn) & offline trade materials
• Compliance & Brand Integrity: Safeguarding brand credibility by ensuring all "Performance Stories" remain factual, align with company values & strictly compliant with regional healthcare advertising standards & product claim guidelines. Partnering with internal teams to audit content for accuracy & compliance prior to regional deployment

Requirements

• 3–5 years of experience in full-stack digital growth, with a track record of managing end-to-end performance campaigns (Meta/Google), official social accounts (Meta/TikTok) & e-commerce growth (Shopify is a plus)
• Ability to move customers through the funnel—from initial awareness to community loyalty—ideally within the healthcare or wellness sectors
• Proven experience managing or creating content for Shopify, TikTok, Shopee & Lazada ecosystems. Familiarity with e-commerce metrics (AOV, CR, ROAS) is essential
• Hands-on experience with Meta Ads Manager & Google Ads
• Strong understanding of social media trends & platform best practices (Meta, Google, TikTok, YouTube, LinkedIn, Generative AI)
• Hands-on proficiency in Klaviyo (highly preferred), HubSpot, or Zoho CRM for email & mobile marketing
• Track record of managing or growing a brand loyalty club with a focus on retention & community building
• Experience navigating Shopify Collabs, TikTok Marketplace, or similar affiliate management software
• A solid understanding of the "Growth Equation": CAC, ROAS, AOV & CLV
• Expert in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), CapCut, Canva, Figma, or similar tools
• Experience using Generative AI tools (e.g., Gemini AI, Midjourney, Sora/Runway) for rapid asset prototyping & production
• Excellent writing, editing & visual storytelling skills. Adopt a strategic approach to design that integrates marketing & commercial goals
• Familiarity with regulatory communication standards or track record in health supplements or healthcare industry is a plus.
• Excellent communication, project management skills & the ability to work cross-functionally