Digital Content & Communications Strategist

ASUS Global Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

ASUS Singapore is seeking a Content & Communications Specialist to shape product storytelling across digital, social, website, EDM and media channels. You will develop strategies for launches and campaigns, manage social channels and SEO, and collaborate with Marketing, Design and E‑Commerce to craft engaging content.

You will also support public relations, media outreach, and influencer collaborations, ensuring accurate, on-brand messaging and performance insights to optimise reach and brand

Qualifications

• Degree in Marketing, Communications, Public Relations, Journalism or related field.
• 2–5 years of content marketing, communications or social media experience.
• Strong copywriting, storytelling and communication skills.
• Good understanding of social media, digital content, PR and influencer marketing.
• Experience with media, KOLs or content creators is a plus.
• Knowledge of SEO, website content management and digital analytics tools.

Responsibilities

• Develop and execute content strategies for product launches, campaigns and always-on communications.
• Manage ASUS ExpertBook social channels, create content and EDMs, and drive SEO/organic visibility.
• Support PR, media relations and influencer initiatives including press materials and briefings.
• Collaborate with product marketing, design and E‑commerce to turn stories into compelling content.
• Prepare monthly content performance reports and identify trends to improve reach and engagement.

Skills

Copywriting

Storytelling

Social media

Content strategy

SEO knowledge

Digital analytics

Project management

Public relations

Influencer relations

Communication skills

Education

Marketing degree

Tools

Google Analytics

Meta Insights

YouTube Analytics

Social listening tools

Website CMS

Job description

ASUS Singapore is seeking a Content & Communications Specialist to shape product storytelling across digital, social, website, EDM and media channels. You will develop strategies for launches and campaigns, manage social channels and SEO, and collaborate with Marketing, Design and E‑Commerce to craft engaging content.

You will also support public relations, media outreach, and influencer collaborations, ensuring accurate, on-brand messaging and performance insights to optimise reach and brand