Content & Communications Specialist

ASUS Global Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

ASUS Singapore is seeking a Content & Communications Specialist to shape product storytelling across digital, social, website, EDM and media channels. You will develop strategies for launches and campaigns, manage social channels and SEO, and collaborate with Marketing, Design and E‑Commerce to craft engaging content.

You will also support public relations, media outreach, and influencer collaborations, ensuring accurate, on-brand messaging and performance insights to optimise reach and brand

Qualifications

• Degree in Marketing, Communications, Public Relations, Journalism or related field.
• 2–5 years of content marketing, communications or social media experience.
• Strong copywriting, storytelling and communication skills.
• Good understanding of social media, digital content, PR and influencer marketing.
• Experience with media, KOLs or content creators is a plus.
• Knowledge of SEO, website content management and digital analytics tools.

Responsibilities

• Develop and execute content strategies for product launches, campaigns and always-on communications.
• Manage ASUS ExpertBook social channels, create content and EDMs, and drive SEO/organic visibility.
• Support PR, media relations and influencer initiatives including press materials and briefings.
• Collaborate with product marketing, design and E‑commerce to turn stories into compelling content.
• Prepare monthly content performance reports and identify trends to improve reach and engagement.

Skills

Copywriting

Storytelling

Social media

Content strategy

SEO knowledge

Digital analytics

Project management

Public relations

Influencer relations

Communication skills

Education

Marketing degree

Tools

Google Analytics

Meta Insights

YouTube Analytics

Social listening tools

Website CMS

Job description

About the Job

ASUS Singapore is looking for a Content & Communications Specialist to join our marketing team and play a key role in shaping how we communicate our products and brand across digital, social, website, EDM and media channels.

In this role, you will develop and execute content strategies that support product launches, marketing campaigns, promotions and always-on communications. You will manage ASUS ExpertBook social media channels, create engaging content and EDMs, maintain website content and drive SEO and organic visibility.

You will also support public relations, media relations and influencer initiatives, including press releases, product reviews, KOL/influencer collaborations, product seeding, media briefings and interviews.

Working closely with Product Marketing, Design, Performance Marketing and E-Commerce teams, you will turn product stories and campaign objectives into compelling content, while using content and digital performance insights to continuously improve reach, engagement and brand visibility.

If you are a creative storyteller who enjoys working across content, social media, digital communications, public relations and influencer marketing, we’d love to hear from you!

Duties & Responsibilities

Content Strategy & Planning

• Maintain Asus website contents
• Develop and maintain an integrated content calendar across digital, social and owned media channels.
• Develop content strategies aligned with product launches, marketing campaigns and business objectives.
• Identify consumer, industry, technology and social trends to create relevant content opportunities.
• Translate product USPs and campaign objectives into compelling content themes and messaging.
• Optimise website and digital content for SEO and identify organic search opportunities to improve traffic and discoverability
• Ensure timely delivery and publishing of content according to campaign timelines.

Social Media, EDM & Campaign Communications

• Manage and grow ASUS social media channels.
• Develop engaging content across social media and EDMs to drive reach, engagement and audience growth.
• Coordinate EDMs for product launches, campaigns, promotions and events.
• Adapt campaign messaging across different digital channels and audiences.
• Engage with online communities and monitor social conversations to maintain a positive brand presence.
• Identify relevant trends and opportunities to enhance content engagement.
• Ensure all content is accurate, engaging and aligned with ASUS brand guidelines.

Public Relations, Media & Influencer Support

• Support public relations and communications initiatives through content development and amplification.
• Assist in developing press releases, media materials, product announcements and blog articles.
• Build and maintain relationships with relevant media, KOLs, influencers and content creators.
• Coordinate product reviews, media briefings, interviews and influencer activities.
• Support KOL/influencer campaigns from briefing and product seeding through to content delivery.
• Coordinate product seeding activities and track reviews, content deliverables and media coverage.

Analytics & Optimisation

• Prepare monthly content performance reports and provide actionable recommendations.
• Conduct competitor benchmarking and identify content trends and best practices.
• Continuously optimise content formats, messaging and publishing strategies to improve performance.

Requirements

• Degree in Marketing, Communications, Public Relations, Journalism, Mass Communications or a related field.
• 2–5 years of experience in content marketing, communications, public relations, social media or a related role.
• Strong copywriting, storytelling and communication skills.
• Good understanding of social media platforms, digital content, public relations and influencer marketing.
• Experience working with media, KOLs, influencers or content creators is an advantage.
• Understanding of SEO, website content management and digital analytics, such as Google Analytics, Meta Insights, YouTube Analytics and social listening tools.
• Strong project and stakeholder management skills.
• Proactive, organised and able to manage multiple projects and deadlines.
• Passion for technology, digital trends and consumer behaviour is a plus.