Demand Generation Manager

Clutch Canada; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global networking firm is seeking a Demand Generation Manager for the APAC region. This role will define and execute a comprehensive demand generation strategy, collaborating with regional sales teams to drive measurable pipeline and revenue growth. Candidates should have over 5 years of experience in B2B demand generation and a proven track record in digital marketing. Knowledge of APAC marketing channels is essential. This position offers a unique opportunity to contribute to a cutting-edge enterprise networking and secure cloud platform.

Qualifications

• 5+ years of experience in B2B demand generation, digital marketing, or growth marketing.
• At least 2 years owning regional or multi-country demand programs.
• Proven track record of driving pipeline impact through digital channels.

Responsibilities

• Define and execute the end-to-end APAC demand generation strategy.
• Architect and execute integrated digital programs tailored to diverse APAC buyer personas.
• Own and manage the APAC demand generation budget.

Skills

B2B demand generation

Digital marketing

Growth marketing

Project management

Cross-cultural communication

Tools

Marketing automation platforms

CRM systems

Reporting dashboards

Job description

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting‑edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

The Demand Generation Manager – APAC will define, own, and scale the regional demand generation strategy to drive measurable pipeline and revenue growth across diverse APAC markets.

This is a high‑impact, regional ownership role responsible for building and optimizing the APAC demand engine. The role serves as the primary digital demand partner to APAC sales leadership, translating revenue goals into scalable multi‑channel programs tailored to regional market dynamics.

You will align global strategy with local execution, ensuring programs are culturally relevant, data‑driven, and revenue‑focused.

Key Responsibilities

Regional Strategy & Ownership

• Define and execute the end‑to‑end APAC demand generation strategy
• Translate regional sales goals into actionable demand plans
• Align global campaign frameworks with APAC market realities
• Build scalable regional programs that support both volume and enterprise motions

Multi‑Channel Campaign Execution

• Architect and execute integrated digital programs tailored to diverse APAC buyer personas, including:
• Webinars (strategy, content collaboration, promotion, execution, follow‑up)
• Content syndication via regional and global vendors
• Email marketing and multi‑touch nurture programs
• Digital lead generation campaigns in partnership with PPC teams
• Targeted campaigns for priority accounts and territories
• You will:
• Own campaign setup, testing, optimization, and performance tracking
• Ensure localization across languages and cultures
• Adapt messaging for markets such as Japan, ANZ, SEA, India, and Korea
• Leverage regional digital ecosystems, publishers, and social platforms

Sales Alignment & Regional Partnership

• Serve as the trusted digital demand generation partner to APAC sales leadership
• Align programs to priority accounts, verticals, and territories
• Support enterprise and strategic account initiatives
• Provide visibility into campaign performance and pipeline contribution
• Participate in regional planning and QBRs as the demand lead

Performance, Analytics & Optimization

• Define KPIs and reporting framework for APAC demand performance
• Present quarterly performance reviews to leadership
• This role requires a strong understanding of marketing funnels, lead lifecycle stages, and revenue attribution models.

Budget & Vendor Management

• Own and manage the APAC demand generation budget
• Allocate spend strategically across channels and markets
• Forecast ROI and optimize cost efficiency

Required Qualifications

• 5+ years of experience in B2B demand generation, digital marketing, or growth marketing
• At least 2 years owning regional or multi‑country demand programs
• Proven track record of driving pipeline impact through digital channels
• Demonstrated experience supporting the APAC region
• Strong knowledge of APAC promotion channels, publishers, and syndication vendors
• Experience localizing campaigns across multiple APAC countries and languages
• Hands‑on experience with webinars, content syndication, email marketing, and digital lead generation
• Experience working closely with regional sales teams in a field‑aligned model
• Familiarity with marketing automation platforms, CRM systems, and reporting dashboards
• Strong analytical mindset with experience measuring pipeline and revenue contribution
• Experience managing external vendors and agencies
• Excellent project management and cross‑cultural communication skills
• Background in cybersecurity, networking, SaaS, or enterprise technology a nice to have