Data Analyst

Talent Link by e2i; Singapore; On-site; SGD 55,000 - 90,000; Full time

Job summary

Talent Link by e2i, a programme matching candidates to opportunities with industry partners in Singapore, seeks an Insights Analyst to design analytics-driven campaigns and derive actionable insights from large transaction data.

You will identify customer segments, measure campaign effectiveness, and translate numbers into business recommendations for cross-functional teams, helping drive growth and customer-centric decisions.

Qualifications

• 2-4 years of experience as an Insights Analyst, Data Analyst or Data Scientist (e-commerce experience is a plus).
• Excellent data analytics skills, independent thinking, data oriented, and knowledge of analytics tools (SQL, Excel, Python, Data Visualization tools).
• Hands-on experience with large datasets on heavy transaction platforms. (Experience working on GCP, AWS is a plus).
• Strong business acumen to grasp business requirements and translate insights for stakeholders.

Responsibilities

• Apply advanced data analytics to design and execute customer engagement campaigns.
• Identify customer segments and understand buying behavior, demographics, and life stage.
• Drive targeted campaigns and identify growth opportunities to increase revenue per segment.

Skills

SQL

Excel

Python

Data Visualization

Tools

GCP

AWS

Job description

Talent Link by e2i is a programme to match candidates to job opportunities offered by e2i’s Industry Partners. Applicable for Singaporeans and Singapore Permanent Residents only.

This job opportunity is from our Industry Partner in the retail sector.

Job Descriptions

• Apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for the Group, analyze and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the candidate will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.
• Identifying customer segments and understanding their buying behavior, demographics, and life stage
• Effective identification of potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximize return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Be a data-driven storyteller! You don't just stop at numbers and graphs but can translate numbers into actionable business insights and recommendations
• Implementation of self-service analytics to the other functional teams within the organization
• Drive transformational change within the organization toward customer-centricity and data-driven decision-making

Job Requirements

• 2-4 years of experience as an Insights Analyst, Data Analyst or Data Scientist (e-commerce experience is a plus)
• Excellent data analytics skills, independent thinking, data oriented, and knowledge of analytics tools required (SQL, Excel, Python, Data Visualization tools)
• Hands-on experience with large datasets on heavy transaction platforms. (Experience working on GCP, AWS is a plus)
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with Python would be an advantage.
• Strong business acumen to grasp business requirements from stakeholder and analytical mindset to discover insights and build solutions from large data sets
• Ability to work effectively cross-functionally and to make data and insights accessible and easily digestible to a non-expert audience
• Preferably with working experience in commercial/operational decision-making.
• Able to work independently and manage ambiguity