Data Analyst

Visa Hunt; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

FairPrice Group is seeking a Data Analyst to apply advanced analytics to design and optimize customer engagement campaigns, segment customers, and provide insights on campaign effectiveness. You will ensure messaging is relevant and delivered through preferred channels.

With 2-4 years of experience, you will use SQL, Excel and Python to analyze large datasets, collaborate across marketing and analytics teams, and translate results into actionable recommendations for growth and improved ROI.

Qualifications

• 2-4 years of experience as an Insights Analyst, Data Analyst or Data Scientist (e-commerce experience is a plus).
• Excellent data analytics skills with SQL, Excel, Python and data visualization capabilities.
• Hands-on experience with large datasets on heavy transaction platforms; cloud experience is a plus.
• Ability to translate data into actionable business insights and communicate to non-experts.

Responsibilities

• Identify customer segments and understand buying behavior, demographics and life stage.
• Drive targeted campaigns with marketing to increase revenue per segment.
• Analyze campaign effectiveness and optimize media spend and channel mix.
• Develop self-service analytics for other teams and promote data-driven decision making.

Skills

Analytical thinking

Data storytelling

SQL

Excel

Python

Data visualization

Cross-functional collaboration

Tools

SQL

Excel

Python

Data Visualization tools

GCP

AWS

Job description

The role of Data Analyst will be to apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyze and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the candidate will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities

• Identifying customer segments and understanding their buying behavior, demographics, and life stage
• Effective identification of potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximize return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Be a data-driven storyteller! You don't just stop at numbers and graphs but can translate numbers into actionable business insights and recommendations
• Implementation of self-service analytics to the other functional teams within the organization
• Drive transformational change within the organization toward customer-centricity and data-driven decision-making

Job Requirements

• 2-4 years of experience as an Insights Analyst, Data Analyst or Data Scientist (e-commerce experience is a plus)
• Excellent data analytics skills, independent thinking, data oriented, and knowledge of analytics tools required (SQL, Excel, Python, Data Visualization tools)
• Hands-on experience with large datasets on heavy transaction platforms. (Experience working on GCP, AWS is a plus)
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with Python would be an advantage.
• Strong business acumen to grasp business requirements from stakeholder and analytical mindset to discover insights and build solutions from large data sets
• Ability to work effectively cross-functionally and to make data and insights accessible and easily digestible to a non-expert audience
• Preferably with working experience in commercial/operational decision-making.
• Able to work independently and manage ambiguity

Work Location: FairPrice Hub (Joo Koon)

Address: 1 Joo Koon Circle, #13-01, Singapore 629117