Data Analyst

Eu Yan Sang; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Eu Yan Sang seeks a data analytics lead to build visibility across digital channels and enable data-driven decisions. You will design dashboards and KPIs, ensure data integrity, and partner with four regional markets to deliver actionable insights.

The role blends BI development with translating data into business outcomes, collaborating with stakeholders to optimize lifecycle marketing and performance across eCommerce, CRM, and paid media.

Qualifications

• Build and maintain dashboards across eCommerce, CRM, and paid media.
• Define KPI logic and a unified reporting framework across four markets.
• Audit data tagging and ensure data integrity with IT collaboration.
• Translate data into actionable insights for market leads and senior leadership.

Responsibilities

• Maintain unified performance dashboards across eCommerce, CRM, and paid media channels using Power BI or other agreed BI tools.
• Establish a single, trusted reporting framework that consolidates data from multiple platforms across all four markets.
• Define and document core KPI logic and measurement frameworks, ensuring consistent metric definitions across SG, HK, MY, and International.
• Support the tracking and tagging audit: identifying data gaps and working with IT to resolve them.
• Conduct regular funnel analysis across all markets: identifying drop-off patterns, behavioural trends, and performance drivers.
• Analyse customer cohorts, purchase frequency, and lifetime value to support lifecycle marketing and retention strategy.
• Support the CRO Specialist with test analysis and statistical validation.
• Translate complex data into clear, actionable insights for non-technical stakeholders including market leads and senior leadership.
• Support the CDP implementation, contributing to data taxonomy, tagging requirements, and identity resolution framework.
• Ensure downstream data flows from the CDP into Power BI and other activation tools are accurate and reliable.

Skills

Data analysis

KPI definition

Stakeholder communication

Funnel analysis

Cohort analysis

Lifecycle marketing insights

Tools

Power BI

CDP

Job description

This role is responsible for building the visibility layer that enables Eu Yan Sang to gain a clear understanding of performance across its digital channels and support faster, data-driven decision-making. Operating across all four markets, the role partners closely with the broader digital task force to establish dashboards, define KPIs, ensure data integrity, and generate actionable insights.

The role combines strong technical capability in developing business intelligence solutions with the ability to translate data into meaningful insights, effectively partnering with business stakeholders to drive informed decisions and measurable outcomes.

Key Responsibilities

Data Infrastructure & Reporting

• Maintain unified performance dashboards across eCommerce, CRM, and paid media channels using Power BI or other agreed BI tools.
• Establish a single, trusted reporting framework that consolidates data from multiple platforms across all four markets.
• Define and document core KPI logic and measurement frameworks, ensuring consistent metric definitions across SG, HK, MY, and International.
• Support the tracking and tagging audit: identifying data gaps and working with IT to resolve them.

Analysis & Insight

• Conduct regular funnel analysis across all markets: identifying drop-off patterns, behavioural trends, and performance drivers.
• Analyse customer cohorts, purchase frequency, and lifetime value to support lifecycle marketing and retention strategy.
• Support the CRO Specialist with test analysis and statistical validation.
• Translate complex data into clear, actionable insights for non-technical stakeholders including market leads and senior leadership

CDP & Advanced Analytics

• Support the CDP implementation, contributing to data taxonomy, tagging requirements, and identity resolution framework.
• Ensure downstream data flows from the CDP into Power BI and other activation tools are accurate and reliable.