CVM, Retention/ CRM Marketing Lead

Circles; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading technology company is seeking a CVM Analyst in Singapore. This role involves executing lifecycle campaigns and leveraging data to enhance customer engagement and retention. The ideal candidate should have over 5 years of experience in B2C telco CVM and proficiency in SQL and Python. You will work in a hybrid environment and collaborate closely with data teams to optimize performance across various KPIs.

Qualifications

• 5+ years of experience in B2C telco CVM, lifecycle marketing, or customer analytics roles.
• Strong business acumen with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Responsibilities

• Support the design, launch, and tracking of customer lifecycle campaigns.
• Assist in execution of data-driven CVM strategies to increase ARPU and reduce churn.
• Build and maintain campaign performance trackers for various lifecycle stages.

Skills

Customer segmentation

Campaign analytics

Lifecycle marketing

SQL

Python

R

BI tools

Education

Bachelor’s degree in Data Science, Business, Computer Science, Economics or related field

Master’s degree

Tools

SQL

Power BI

Tableau

Looker

Qlik

Job description

CVM Analyst page is loaded## CVM Analystremote type: Hybridlocations: United Arab Emiratestime type: Full timeposted on: Posted Todayjob requisition id: R-100060Founded in 2014, is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.Today, partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.Besides its SaaS business, operates three other distinct businesses:* : A wholly-owned digital lifestyle telco brand based in Singapore, is powered by ’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.* : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.* : Specializing in travel tech solutions, provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. was awarded Travel eSIM of the Year.is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.**About the role:**We are looking for a data-savvy and detail-oriented CVM Analyst to support the customer value management engine for our new digital telco brand in the MENA region. This role plays a key part in driving customer engagement, retention, and monetization by translating complex data into actionable insights, launching targeted lifecycle campaigns, and continuously optimizing performance across key CVM KPIs.The ideal candidate brings hands-on experience in customer segmentation, campaign analytics, and lifecycle marketing, along with strong technical capabilities in SQL, Python / R, and BI tools.**What you’ll be responsible for:*** **Lifecycle campaign execution:** Support the design, launch, and tracking of customer lifecycle campaigns across digital, contextual, and outbound channels, such as targeting acquisition, in-life management, churn prevention, and reactivation* **CVM execution:** Assist in the execution of data-driven CVM strategies to increase ARPU and reduce churn by identifying up-sell and cross-sell opportunities through deep behavioral analysis* **Performance monitoring:** Build and maintain campaign performance trackers for various lifecycle stages and monitor KPIs to flag deviations, trends, and anomalies* **Advanced analytics & modeling:** Partner with data teams to co-develop churn prediction models, customer propensity models, and micro-segmentation frameworks* **Channel optimization:** Recommend the most efficient use of touchpoints by analyzing engagement rates across SMS, push, email, IVR, and digital placements* **Reporting & insight generation:** Leverage SQL, Python/R, and BI tools (Power BI, Tableau, Looker, Qlik) to generate insight-rich dashboards and campaign reports for internal stakeholders* **Data integration: Work with data engineering and IT teams to ensure timely availability and accuracy of data pipelines supporting campaign execution and performance measurement.****What we’re looking for:*** 5+ years of experience in B2C telco CVM, lifecycle marketing, or customer analytics roles* Bachelor’s degree in Data Science, Business, Computer Science, Economics, or a related field; Master’s degree is a plus* Proficiency in SQL and at least one scripting language (Python or R) is required* Advanced skills in data visualization and reporting tools (e.g., Power BI, Tableau, Looker, Qlik)* Familiarity with CRM systems, campaign management platforms, and marketing automation tools* Experience working with cloud-based data ecosystems, ETL processes, and large-scale data sets is preferred* Strong business acumen with the ability to translate data into clear, actionable commercial insights* Excellent communication and stakeholder management skills, with the confidence to work cross-functionally in a fast-paced, high-growth environmentCircles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.## **Data Protection and Privacy Statement**By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent toYou also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.**Circles Aspire:** A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.