Customer Marketing & Engagement - Assistant Manager

OCBC; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

OCBC Singapore is seeking an Assistant Manager, Marketing to plan and execute campaigns, customer engagement programmes and events. The role collaborates closely with Product, Segment, Wealth Marketing and Cards Marketing teams to deliver compelling customer experiences and drive business growth.

Fresh graduates are welcome; candidates with internships or up to 3 years of marketing experience have an advantage.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Fresh graduates are welcome to apply. Candidates with relevant internship experience or up to 3 years of marketing experience will have an advantage.
• Strong interest in marketing, customer engagement and the financial services industry.
• Good project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Strong interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical and detail-oriented, with the ability to interpret campaign performance and customer insights.
• Excellent written and verbal communication skills.
• Curious and eager to learn about banking products, customer value propositions and customer journeys.
• Self-motivated, proactive and able to thrive in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns, customer engagement programmes and events across digital and offline channels.
• Coordinate campaign timelines, creative assets and materials for timely delivery.
• Develop customer communications and campaign collateral; liaise with stakeholders, agencies and vendors.
• Monitor campaign performance and support reporting, insights and recommendations.
• Identify opportunities through market and competitor monitoring and support governance processes for marketing activities.
• Identify opportunities for events and engagement programmes to support customer acquisition and relationship deepening.
• Coordinate event logistics, registrations and on-site operations; partner with stakeholders and external partners.

Skills

Strong interpersonal skills

Stakeholder management

Project management

Analytical thinking

Written and verbal communication

Education

Bachelor's degree in Marketing/Business/Communications

Job description

OCBC Singapore is seeking an Assistant Manager, Marketing to plan and execute campaigns, customer engagement programmes and events. The role collaborates closely with Product, Segment, Wealth Marketing and Cards Marketing teams to deliver compelling customer experiences and drive business growth.

Fresh graduates are welcome; candidates with internships or up to 3 years of marketing experience have an advantage.