CRM Assistant Manager (12 months contract)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 98,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. is seeking an experienced CRM Assistant Manager to lead planning, execution, and optimization of CRM programs within a retail context.

You will drive engagement, loyalty, and sales growth through personalized campaigns and data-driven insights across omnichannel experiences. Join a collaborative team and manage CRM campaigns end-to-end using Salesforce platforms, including Marketing Cloud; Loyalty Cloud and Service Cloud are pluses.

Qualifications

• Minimum of 5 years of CRM experience, preferably in a B2C retail environment.
• Hands-on experience with Salesforce Marketing Cloud; Loyalty Cloud and Service Cloud is a plus.
• Strong communication and coordination skills with cross-functional teams.

Responsibilities

• Develop and manage the CRM roadmap and campaign calendar to support sales growth.
• Ensure all CRM campaigns are on-brand, targeted, and personalized.
• Collaborate with retail, customer service, and ecommerce to deliver a consistent customer experience across channels.
• Identify external partners to enhance customer benefits and program value.
• Design end-to-end customer journeys, including offers and experiences.
• Execute CRM campaigns using Salesforce Marketing Cloud; familiarity with Loyalty Cloud/Service Cloud is advantageous.
• Manage automated journeys, segmentation, lifecycle communications, and engagement flows.
• Coordinate with stakeholders to ensure smooth execution from planning to launch.
• Partner with IT and vendors to implement CRM campaigns and system improvements.
• Define business requirements and conduct UAT for successful deployments.
• Analyze CRM data to generate insights and support business decisions.
• Track and report on campaign performance and loyalty metrics.

Skills

CRM strategy

Campaign planning

Data-driven insights

Cross-functional coordination

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

About the Role

We are looking for an experienced CRM Assistant Manager to lead the planning, execution, and optimization of customer relationship management programs. This role will be responsible for driving customer engagement, loyalty, and sales growth through personalized campaigns, data-driven insights, and seamless omnichannel experiences.

You will work closely with internal teams and external partners while managing CRM campaigns end to end using Salesforce platforms.

Key Responsibilities

CRM Strategy & Campaign Planning

• Develop and manage the CRM roadmap and campaign calendar to support sales growth.
• Ensure all CRM campaigns are on-brand, targeted, and personalized.
• Collaborate with internal teams such as retail, customer service, and ecommerce to deliver a consistent customer experience across all channels.
• Identify and evaluate external partners to enhance customer benefits and program value.

CRM Campaign Execution

• Design and manage end-to-end customer journeys, including offers, communications, and experiences.
• Execute CRM campaigns using Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is an advantage.
• Manage automated journeys, customer segmentation, lifecycle communications, and engagement flows.
• Coordinate with key stakeholders to ensure smooth execution from planning to launch.

Project Management & System Testing

• Partner with internal IT teams and external vendors to implement CRM campaigns, system enhancements, and improvements.
• Define clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment.

Analytics & Reporting

• Analyze CRM and customer data to generate insights and support business decisions.
• Track and report on the performance of CRM campaigns, customer lifecycle activities, and loyalty program metrics.

Requirements

• Minimum of 5 years of CRM experience, preferably in a B2C retail environment.
• Strong understanding of CRM strategy, including loyalty programs, personalized communications, and customer lifecycle management.
• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Proven experience managing CRM campaigns, projects, and UAT.
• Strong communication and coordination skills with cross-functional teams.
• Self-motivated, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
  Salary range : S$7,000.00
  Location : Downtown