Creative Lead (Experiential, Multimedia & Merchandise)

And So Forth Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A creative agency in Singapore is seeking a Creative Lead to define and own the vision for immersive, location-based experiences. The ideal candidate has a strong background in storytelling, world-building, and collaborative creativity. Responsibilities include leading a multidisciplinary team to develop narratives and ensure creative consistency. This role offers high creative ownership and an opportunity to shape unique projects blending storytelling and space, without the burden of production management.

Qualifications

• Proven experience as a Creative Lead, Creative Director, or equivalent.
• Experience in experiential or narrative-driven environments.
• Strong storytelling and world-building skills.

Responsibilities

• Define and own the creative vision for immersive experiences.
• Lead and inspire a team of designers and writers.
• Collaborate with partners and navigate creative approvals.

Skills

Storytelling

Conceptual thinking

Creative direction

Collaboration with IP holders

Attention to detail

Job description

Key Responsibilities

• Creative Vision & World-Building: Define and own the creative vision, narrative, and thematic direction for immersive, location-based experiences.
• Develop story worlds, concepts, and creative frameworks that guide all downstream work.
• Ensure creative consistency across environments, multimedia content, and experience extensions.
• Creative Leadership: Lead and inspire designers, writers, and creative collaborators.
• Provide clear creative direction and high-level feedback throughout the creative process.
• Review and approve creative outputs to ensure alignment with the intended vision.
• IP & Creative Partnerships: Collaborate with IP holders and brand partners to interpret creative guidelines and narratives.
• Present concepts, narratives, and creative rationales confidently to internal and external stakeholders.
• Manage creative feedback and revisions while protecting creative intent.
• Collaboration with Production & Project Teams: Work closely with Producers and Project Managers to ensure creative ideas are feasible and well-articulated.
• Support creative problem-solving when constraints arise during production.
• Maintain creative quality through to final delivery.

Required Experience & Skills

• Proven experience as a Creative Lead, Creative Director, or equivalent in experiential, immersive, or narrative-driven environments.
• Strong storytelling, conceptual thinking, and world-building skills.
• Experience working on location-based experiences, exhibitions, themed environments, or immersive installations.
• Comfortable collaborating with IP holders and navigating creative approvals.
• Clear communicator who can articulate creative ideas visually and verbally.
• Strong creative judgment and attention to detail.

Nice to Have

• Experience with multimedia storytelling (video, audio, interactive).
• Familiarity with merchandise or physical extensions of narrative worlds.
• Background in theatre, film, games, or experiential design.
• A love for the surreal, playful, and slightly absurd.

Why This Role

• Shape the creative DNA of immersive worlds from the ground up.
• Work on projects that blend storytelling, space, and imagination.
• Collaborate with a multidisciplinary team to bring ambitious ideas to life.
• High creative ownership without production or project management burden.