Corporate Marketing & Brand Manager, OCCM

Singapore Management University; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading educational institution in Singapore seeks a Marketing Specialist to align brand narratives, manage campaigns, and enhance brand presence. Ideal candidates should possess a Bachelor's degree in relevant fields and have 5-8 years of experience in marketing and communications. Strong organizational and communication skills are essential for success in this role. Join us to make a significant impact on our branding efforts.

Qualifications

• Minimum of 5 - 8 years of relevant work experience.
• Demonstrate a thorough understanding of business and brand strategy.
• Proficient in writing and online office collaborative tools.

Responsibilities

• Align the brand narrative with the university's strategy.
• Manage campaign timelines and deliverables.
• Curate and update news content on the website.
• Provide brand and marketing counsel.

Skills

Brand management

Campaign management

Stakeholder management

Communication skills

Organizational skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Journalism

Business or Social Science degree

Tools

Microsoft 365

Job description

Responsibilities

• This position is for Office of Corporate Communications and Marketing (OCCM).
• Align the brand narrative with the university's overarching institutional strategy
• Manage campaign timelines and deliverables through effective vendor and agency coordination
• Facilitate collaboration across internal departments and with external creative and media partners
• Curate and update news content on the corporate website
• Manage the corporate pitch kit, including the development and maintenance of digital and print collaterals
• Create brand assets to support new university units and initiatives
• Provide brand and marketing counsel, including reviewing and responding to brand compliance requests
• Oversee a network of local and international creative, media, and production agencies.
• Other duties as assigned.

Qualifications

• Minimum of Bachelor's degree in Marketing, Business Administration, Brand Marketing, Journalism or a Business or Social Science degree.
• Familiarity with media channels, branding, and marketing communications.
• At least 5 - 8 years of relevant work experience.
• Good organisational and time management skills.
• Demonstrate a thorough understanding of business, brand & marketing strategy.
• Strategic thinker with good stakeholder and vendor management skills.
• Good understanding of marketing technologies, social media trends and media landscape.
• Excellent interpersonal and communication skills.
• Self-starter, proactive, motivated and committed.
• Proficient in writing, Microsoft365 and other online office collaborative tools.

Other Information

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.