Corporate Content Lead — Storytelling & Growth

GrabTaxi Holdings Pte. Ltd.; Singapore; On-site; SGD 90,000 - 160,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance.

GrabFlex

Parental Leave

Birthday Leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork hours

Job summary

GrabTaxi Holdings Pte. Ltd. seeks an experienced content storyteller to lead corporate storytelling for Grab's brand. You will shape narratives for Inside Grab and social channels, translating product innovations and social impact into engaging regional content.

You will collaborate with cross-functional teams to simplify complex topics, use data to optimise distribution, and leverage SEO/AI tools to maximise reach. This is an onsite role at Grab's Singapore office in one-north.

Qualifications

• 6 years+ of experience in content marketing, journalism, or corporate communications.
• Professional-level English (written and verbal) to create content for global audiences.
• Professional-level Bahasa Melayu or Bahasa Indonesia to interview local stakeholders and resonate with Malaysian/Indonesian audiences.
• Ability to write and edit across formats: long-form thought leadership, social media copy, video scripts, and executive presentations.
• Experience producing short-form video content for social media, including scripting and production coordination.
• Experience managing content in publishing platforms or CMS, with knowledge of digital publishing workflows.
• Experience using data/analytics tools (Google Analytics, platform analytics, social listening) to measure content performance.
• Experience with GEO/SEO techniques and paid amplification strategies to improve reach.
• Experience working with AI tools to support content creation and audience insight generation.

Responsibilities

• You will manage the editorial calendar and content planning for Inside Grab, writing and commissioning stories on product innovation, thought leadership, social impact, and industry trends for regional audiences.
• You will develop and execute content for Inside Grab across Instagram, TikTok, and emerging platforms, creating platform-native content and growing audiences through organic and paid content strategies.
• You will produce multimedia content including videos, presentations, articles, and social content, from ideation through scripting, editing coordination, and publishing.
• You will partner with Product, Engineering, ESG, Communications, and People teams to translate complex topics into clear stories for external and internal audiences.
• You will use Google Analytics, platform insights, and content performance data to optimise content, improve discoverability, and refine distribution strategies across owned and paid channels.
• You will apply GEO/SEO techniques, alongside paid media strategies, to maximise content reach and impact.

Skills

Editorial planning

Content strategy

Storytelling

Video scripting

CMS management

Analytics

English proficiency

Bahasa Melayu/Indonesia

Cross-functional collaboration

Tools

Google Analytics

CMS platforms

Social listening tools

Job description

GrabTaxi Holdings Pte. Ltd. seeks an experienced content storyteller to lead corporate storytelling for Grab's brand. You will shape narratives for Inside Grab and social channels, translating product innovations and social impact into engaging regional content.

You will collaborate with cross-functional teams to simplify complex topics, use data to optimise distribution, and leverage SEO/AI tools to maximise reach. This is an onsite role at Grab's Singapore office in one-north.