Copywriter: AI-Savvy for Multi-Channel Campaigns

HOGARTH WORLDWIDE PTE LIMITED; Singapore; Hybrid; SGD 36,000 - 54,000; Full time

Job summary

WPP Production is seeking a conceptual and detail-driven Copywriter to craft on-brand copy across print, digital, TV, and content for client brands, while balancing AI-driven efficiency with human creativity and brand voice.

The role requires 1–2 years of experience, strong writing craft, and proficiency with Generative AI tools. We operate in a hybrid model with office days four days a week and remote flexibility during the interview process.

Qualifications

• 1–2 years experience in industry teams.
• Proven creative work across print, digital, and TV.
• Obsessed with excellent writing, clear and inspiring.
• Conceptual thinker with attention to detail, including punctuation.
• Experience building client relationships.
• Proficient with Generative AI for content creation.
• Understanding of AI ethics and responsible content.
• Experience with data analytics and interpreting performance metrics.
• Familiarity with AI content management systems.
• Knowledge of Google's AI tools.

Responsibilities

• Write long and short form copy, including headlines.
• Review and adapt copy for clients' brands and products.
• Produce high-volume content across print, digital, TV, and content.
• Champion strong writing and brand tone across formats.
• Collaborate with teams to deliver content on time.
• Leverage Generative AI while preserving brand voice.
• Use AI analytics for content optimization and insights.
• Ensure ethical use of AI in content development.
• Translate features into persuasive messaging for varied audiences.

Skills

Strong writing

Creative thinking

Copy across formats

Client relationship

Data-driven mindset

Tools

Generative AI tools

AI analytics tools

AI content platforms

Google AI tools

Job description

WPP Production is seeking a conceptual and detail-driven Copywriter to craft on-brand copy across print, digital, TV, and content for client brands, while balancing AI-driven efficiency with human creativity and brand voice.

The role requires 1–2 years of experience, strong writing craft, and proficiency with Generative AI tools. We operate in a hybrid model with office days four days a week and remote flexibility during the interview process.