Emerging Copywriter: AI-Powered Multi-Channel Content

WPP Production; Singapore; Hybrid; SGD 42,000 - 64,000; Full time

Job summary

WPP Production is seeking a concept-driven Copywriter to craft compelling, on-brand copy across print, digital, TV, and content for client brands. You will balance AI-driven efficiency with human creativity, maintaining authentic brand voice.

The role requires collaboration with creative, strategy, and production teams, delivering high-volume content while ensuring quality and speed to market.

Qualifications

• 1–2 years of experience in industry teams.
• Proven creative across print, digital, and TV.
• Strong writing that inspires and engages.
• Ability to balance big ideas with attention to detail.
• Experience collaborating with clients.
• Skilled in using Generative AI tools for content.
• Understanding AI ethics in content creation.
• Ability to analyze content performance metrics.
• Familiarity with AI-powered content platforms.
• Balance AI help with human creativity and brand voice.

Responsibilities

• Write copy across long and short form, including headlines.
• Review and adapt copy for clients’ brands and products.
• Produce high-volume content across Print, Digital, TV, and Content.
• Champion conceptual thinking and writing, leading by example.
• Respond promptly to copywriting requests from stakeholders.

Skills

Copywriting

Generative AI

Brand voice

Content strategy

Client relations

Editing

AI ethics

Analytics

Tools

Generative AI tools

Google AI tools

Job description

WPP Production is seeking a concept-driven Copywriter to craft compelling, on-brand copy across print, digital, TV, and content for client brands. You will balance AI-driven efficiency with human creativity, maintaining authentic brand voice.

The role requires collaboration with creative, strategy, and production teams, delivering high-volume content while ensuring quality and speed to market.