Content Ops Lead: FAB Storytelling for SEA E-commerce

EPOS; Singapore; Sur place; SGD 70 000 - 100 000; Plein temps

Résumé du poste

EPOS is seeking a creative Content Operation Specialist to translate product features into customer-centric narratives for SEA markets, especially Malaysia and Singapore. You will bridge technical language and engaging e-commerce storytelling using the FAB framework, collaborating with designers and agencies to deliver compelling visuals and campaigns.

The role emphasizes content strategy, visual storytelling, and performance optimization across Shopee, Lazada, TikTok Shop, and other channels.

Qualifications

• 3-5 years of experience in content operations, e-commerce content, digital marketing, or related fields.
• Proven expertise in content strategy and storytelling — demonstrated ability to translate product features into customer-centric benefits using FAB 内容策划和故事叙述的专业能力
• Strong aesthetic judgment and visual sensibility — you may not be a designer, but you know what great content looks like and can articulate creative direction
• Experience managing video production projects with external agencies or production partners, preferably in e-commerce or consumer tech
• Exceptional communication and briefing skills — ability to clearly convey creative vision, quality expectations, and campaign objectives to agencies and cross-functional teams
• Hands-on experience with e-commerce platforms (Shopee, Lazada, TikTok Shop) and social media channels (Facebook, Instagram, TikTok) in Malaysia/Singapore markets

Responsabilités

• Lead video content projects from concept to completion, working closely with external agencies and production partners
• Clearly communicate story requirements, creative direction, and quality standards to agencies to ensure final output matches brand vision
• Manage video production timelines, budgets, and deliverables across multiple campaigns
• Create persuasive product listings, campaign pages, and promotional content for Shopee, Lazada, TikTok Shop, and official e-commerce platforms
• Optimise product titles, descriptions and visual assets to maximise click-through rates and conversion
• Serve as the primary point of contact for creative agencies, video production houses, and content partners
• Collaborate with Marketing, Product, and Sales teams to align content strategy with business goals
• Analyse content performance metrics (engagement, CTR, conversion) to continuously refine content strategy
• Conduct A/B testing on headlines, visuals, and copy to identify high-performing content formats
• Stay updated on e-commerce trends, competitor content strategies, and emerging platforms in Malaysia and Singapore markets
• Maintain a centralised content library with organised assets (images, videos, copy, campaign materials)

Connaissances

Content strategy

Storytelling

Visual storytelling

Content operations

Campaign briefing

Description du poste

EPOS is seeking a creative Content Operation Specialist to translate product features into customer-centric narratives for SEA markets, especially Malaysia and Singapore. You will bridge technical language and engaging e-commerce storytelling using the FAB framework, collaborating with designers and agencies to deliver compelling visuals and campaigns.

The role emphasizes content strategy, visual storytelling, and performance optimization across Shopee, Lazada, TikTok Shop, and other channels.