Content Marketer

HEBE LAB PTE. LTD.; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

HEBE LAB PTE. LTD. in Singapore is seeking a Content Marketer (Hands-on) to own end-to-end content creation. You will plan ideas, story-tell, shoot, edit, post, and continually improve performance across platforms. This is a hands-on role that requires strategic thinking and execution on media projects.

You will work closely with founders to shape brand storytelling, craft hooks, and drive audience engagement, balancing creative concepts with tangible results in a fast-moving environment.

Qualifications

• Experience in content creation, marketing, or media.
• Ability to execute content consistently across formats.
• Understanding of social platforms, hooks, storytelling, and audience behaviour.
• Ability to identify what works and improve content over time.
• Hands-on with filming and editing, and able to direct shoots.

Responsibilities

• Develop content strategy and planning across brands.
• Film short-form content (Reels, TikTok) and participate in shoots.
• Edit videos and maintain tone, style, and clarity.
• Post content across platforms with strong captions and hooks.
• Analyze performance and iteratively improve future content.

Skills

Content creation

Marketing

Media production

Storytelling

On-camera direction

Job description

About the Role

We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating.

You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance.

This role combines content strategy, brand storytelling, and execution, and plays a key role in shaping how our brands show up across platforms.

This is a hands-on role. You are expected to strategise, create, and execute.

Key Responsibilities

Content Strategy & Planning

• Plan content ideas, angles, and storytelling across brands
• Decide hooks, formats, and messaging
• Align content with campaigns and brand direction

Filming & Content Creation (Core)

• Film short-form content (Reels, TikTok)
• Be actively involved in shoots and on-ground execution
• Direct framing, pacing, and delivery

Editing & Production

• Edit videos
• Ensure content is clear and engaging
• Maintain consistency in tone and style

Posting & Execution

• Post content across platforms
• Ensure captions, hooks, and structure are complete

Performance & Improvement

• Review content performance (views, retention, engagement)
• Identify patterns in what works and refine future content
• Continuously improve hooks, pacing, and storytelling

You should be comfortable taking content from
idea execution publishing improvement

KPIs

• Number of content pieces published weekly
• Views per content
• Retention rate

Requirements

Experience & Skills

• Experience in content creation, marketing, or media
• Ability to execute content consistently
• Understanding of social platforms, hooks, storytelling, and audience behaviour
• Able to identify what works and improve content over time

Mindset

• Hands-on and execution-focused
• Comfortable moving fast and iterating
• Takes ownership of output
• Open to feedback and continuous improvement

You Are

• Comfortable being involved in shoots
• Hands-on with filming and editing content
• Willing to test, learn, and refine ideas over time

Additional Requirements

• Strong proficiency in both English and Chinese (spoken and written)
• Comfortable appearing on camera or directing on-camera content
• Experience in beauty, wellness, or lifestyle content is a plus

Performance Expectations

• Consistent content output on a weekly basis
• Content improves in quality and engagement over time
• Able to contribute to both brand growth and overall performance
• Fast learning and iteration cycles

Why Join Us

• High ownership — your work directly shapes how our brands grow
• Opportunity to build content that is both meaningful and effective
• Work closely with founders and contribute to real business outcomes