Content Creator & Social Media Strategist

Vin's Automotive Group; Singapore; On-site; SGD 42,000 - 68,000; Full time

Benefits offered by this job

Competitive salary package

Generous annual leave and personal/mar

Healthcare benefits

Annual performance bonus

Employee discounts on car rental and车

Job summary

Vin's Automotive Group in Singapore is seeking a creative Content Creator & Social Media Strategist to plan, create and manage engaging content across multiple platforms, strengthening brand presence and supporting lead generation. The ideal candidate will be passionate about social media, storytelling and digital marketing, with knowledge of trends, algorithms, and consumer behaviour.

Experience with Canva and Adobe tools, and a willingness to collaborate with Sales, Marketing and Workshop

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Digital Media, Advertising, Communications, Design or related field.
• 1–3 years of experience in social media marketing, content creation, branding or digital marketing.
• Fresh graduates with strong portfolios are welcome to apply.
• Proficient in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or CapCut.
• Experience in photography, videography, and video editing.
• Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms.
• Basic understanding of Meta Ads, Google Ads, and social media analytics is advantageous.
• Strong copywriting, storytelling and communication skills.
• Ability to multitask and meet tight deadlines.
• Automotive industry interest is advantageous.

Responsibilities

• Plan, script, film, edit and publish short-form videos and social content.
• Create engaging content for Facebook, Instagram, TikTok, YouTube, LinkedIn and more.
• Develop content calendars aligned with campaigns and business objectives.
• Monitor trends, competitors and industry developments for fresh ideas.
• Build strategies to increase followers, engagement, reach and brand awareness.
• Manage and maintain company social media accounts and respond to interactions.
• Collaborate with Sales, Marketing, Workshop, Leasing, Insurance and Management teams.
• Track content performance and prepare monthly reports and insights.
• Support performance marketing with creative concept development and content production.

Skills

Social media marketing

Content creation

Branding

Copywriting

Storytelling

Communication skills

Video editing

Photography

Adobe Creative Suite

CapCut

Education

Diploma or Degree in Marketing, Mass Communication, Digital Media, Advertising, Communications, Design

Tools

Canva

Photoshop

Illustrator

Premiere Pro

CapCut

Job description

Role Summary

Vin's Automotive Group (SGX Listed Catalist Board) is seeking a creative, energetic, and results-driven Content Creator & Social Media Strategist to join our Marketing & Branding Division.

You will be responsible for planning, creating, and managing engaging content across multiple social media platforms while developing strategies to strengthen our brand presence, grow audience engagement, and support lead generation across our automotive businesses.

The ideal candidate is passionate about social media, content creation, storytelling, and digital marketing, with a strong understanding of current trends, platform algorithms, and consumer behaviour. This role embodies our values of Kaizen (Continuous Improvement) and Omotenashi (Hospitality) through creative excellence and continuous innovation.

Key Responsibilities

Content Creation

• Create engaging content for Facebook, Instagram, TikTok, YouTube, LinkedIn, Xiaohongshu, and emerging platforms.
• Plan, script, film, edit, and publish short-form videos, reels, and social media content.
• Capture photography and videography content for vehicles, customer testimonials, events, promotions, and behind-the-scenes activities.
• Write compelling captions, headlines, and social media copy that align with brand objectives.
• Design basic social media creatives, promotional graphics, and marketing materials using Canva and Adobe Creative Suite.

Social Media Strategy

• Develop and execute content calendars aligned with marketing campaigns and business objectives.
• Identify content opportunities across vehicle sales, leasing, workshop services, insurance, financing, and corporate branding.
• Monitor social media trends, competitors, and industry developments to generate fresh content ideas.
• Build and implement strategies to increase followers, engagement, reach, and brand awareness.

Community & Brand Management

• Manage and maintain company social media accounts.
• Monitor comments, messages, and customer interactions where required.
• Ensure consistency with brand identity, tone of voice, and visual guidelines across all platforms.
• Collaborate closely with Sales, Marketing, Workshop, Leasing, Insurance, and Management teams.

Analytics & Performance

• Track and analyse content performance using platform analytics and reporting tools.
• Prepare monthly social media performance reports.
• Recommend improvements based on data, audience insights, and campaign results.
• Support performance marketing campaigns through creative concept development and content production.

Key Performance Indicators (KPIs)

• Timely delivery of content according to content calendar.
• Number of social media posts, videos, and campaigns produced.
• Growth in followers, subscribers, and audience engagement.
• Reach, impressions, and content performance metrics.
• Lead generation and enquiry contribution from social media channels.
• Consistency and quality of brand representation.
• Stakeholder satisfaction with content support.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Digital Media, Advertising, Communications, Design, or related field.
• 1–3 years of relevant experience in social media marketing, content creation, branding, or digital marketing.
• Fresh graduates with strong portfolios are welcome to apply.
• Proficient in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or CapCut.
• Experience in photography, videography, and video editing.
• Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, and social media best practices.
• Basic understanding of Meta Ads, Google Ads, and social media analytics is advantageous.
• Strong copywriting, storytelling, and communication skills.
• Ability to multitask and work under tight timelines.
• Automotive industry interest is advantageous.

Personal Traits

• Creative and trend-savvy.
• Confident communicator and storyteller.
• Proactive and open to feedback.
• Strong ownership and initiative.
• Comfortable appearing in videos when required.
• Results-oriented and data-driven.
• Embodies Vin's values of Kaizen and Omotenashi.

Working Hours

5.25 days work week

• Monday to Friday: 08.45am – 05.45pm
• Alternate Saturdays: 08.45am – 12.45pm (5th Saturday required to work)

What We Offer

• Competitive salary package.
• Generous annual leave, birthday, matrimonial, and compassionate leave.
• Comprehensive Group Hospitalization Benefits.
• Dental claim and daily lunch provided.
• Annual performance-based bonus.
• Employee discounts on car rental and car trading.
• Professional training and career development opportunities.
• Opportunity to work on large-scale branding and social media campaigns.
• Collaborative and supportive work environment.

About Us

Vin's Automotive Group is a leading one-stop automotive solution provider in Singapore, offering integrated services in car sales, insurance, financing, leasing, maintenance, repairs, and aftersales.

Guided by Omotenashi and Kaizen, we are committed to delivering exceptional customer experiences through innovation, creativity, and continuous improvement.