Content creator

Loyly Studio; Singapore; On-site; SGD 10,000 - 17,000; Part time

Job summary

Löyly Studio in Singapore seeks a content creator intern to produce engaging short-form videos and educational copy that teach the Finnish sauna ritual. You will build cultural literacy and promote habitual sauna practice through authentic storytelling and community engagement.

You will shoot, edit, and caption content for social platforms, maintain a digital asset library, and analyze engagement to inform weekly reviews, all while participating in the sauna ritual weekly.

Qualifications

• Currently enrolled in or recently completed a diploma/degree in Media, Communications, Marketing, Design, or a related field, or possess a portfolio demonstrating equivalent skills.
• Portfolio of self-shot and self-edited vertical videos with at least 3 links, including view/save metrics if available.
• Proficient written English with a calm, warm, and unhurried tone, avoiding hype and clickbait.
• Working knowledge of video editing tools such as CapCut, Premiere, Final Cut, or equivalents, and design tools like Canva or Figma.
• Comfortable with heat and cold immersion and willing to practice sauna rituals weekly.
• Own a phone and laptop suitable for content creation.
• Based in Singapore with legal right to undertake an internship.

Responsibilities

• Shoot and edit short-form vertical videos for Instagram, TikTok, and Facebook independently to showcase the sauna ritual.
• Write clear, educational captions and short copy explaining sauna practices including löyly, hot-cold cycles, vihta, rest, and etiquette.
• Build and maintain a digital asset library of B-roll, still photos, guest testimonials (with consent), and event coverage.
• Capture live moments during guided sauna sessions, community events, and partner activities to enrich content.
• Analyze engagement metrics such as reach, saves, watch-through rates, and profile visits to inform weekly content reviews.
• Participate in the sauna ritual weekly to authentically experience and communicate the practice.

Skills

Video editing

Copywriting

On-camera presence

Analytics

Content calendar planning

Portfolio building

Education

Diploma/degree in Media, Communications, Marketing, Design, or related field

Tools

CapCut

Premiere

Final Cut

Canva

Figma

Job description

Company Overview

Löyly Studio is Singapore's authentic Finnish sauna space offering traditional sauna rituals with wood-panelled saunas and cold plunges. We promote wellness through heat, cold, and stillness to reduce stress and boost longevity in a founder-led, culture-driven environment.

Job Summary

This role creates engaging short-form video content and educational copy to teach the Finnish sauna ritual, building cultural literacy and habitual sauna practice in Singapore through authentic storytelling and community engagement.

Responsibilities

• Shoot and edit short-form vertical videos for Instagram, TikTok, and Facebook independently to showcase the sauna ritual
• Write clear, educational captions and short copy explaining sauna practices including löyly, hot-cold cycles, vihta, rest, and etiquette
• Build and maintain a digital asset library of B-roll, still photos, guest testimonials (with consent), and event coverage
• Capture live moments during guided sauna sessions, community events, and partner activities to enrich content
• Analyze engagement metrics such as reach, saves, watch-through rates, and profile visits to inform weekly content reviews
• Participate in the sauna ritual weekly to authentically experience and communicate the practice

Required competencies and certifications

• Currently enrolled in or recently completed a diploma/degree in Media, Communications, Marketing, Design, or a related field, or possess a portfolio demonstrating equivalent skills
• Portfolio of self-shot and self-edited vertical videos with at least 3 links, including view/save metrics if available
• Proficient written English with a calm, warm, and unhurried tone, avoiding hype and clickbait
• Working knowledge of video editing tools such as CapCut, Premiere, Final Cut, or equivalents, and design tools like Canva or Figma
• Comfortable with heat and cold immersion and willing to practice sauna rituals weekly
• Own a phone and laptop suitable for content creation
• Based in Singapore with legal right to undertake an internship

Preferred competencies and qualifications

• Comfortable on camera and willing to present to the lens when the shot calls for it
• Prior content work for a consumer wellness, fitness, hospitality or F&B venue, where filming happens around live guests
• Working knowledge of Meta Business Suite, native TikTok/Instagram scheduling, and reading platform analytics beyond surface reach
• Still photography and light retouching in natural and low light - much of our footage is shot in dim, high-humidity conditions
• Basic motion graphics, subtitling and sound design
• Copywriting for email or newsletter formats in addition to social captions
• Genuine interest in one or more of: Nordic culture, endurance sport, longevity, sleep, or mental wellbeing
• Ability to plan a monthly content calendar independently from a set of brand themes, rather than working post-by-post
• Availability for evening and weekend coverage, when the studio is busiest and most of our community moments happen