Content & Campaign Manager

International SOS; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

International SOS is seeking a senior content and campaign professional to lead content strategy and execution across digital and service channels in Singapore. You will manage curated content, partnerships, and marketing initiatives to drive client engagement and utilization.

The role requires extensive experience with CMS and marketing automation tools, plus strong project management and stakeholder coordination to deliver high-impact campaigns for B2B/B2C programs across multiple channels.

Qualifications

• 8+ years in content/campaign management across travel, lifestyle, or luxury sectors
• Experience with campaign management tools (Eloqua, Marketo, Salesforce, MoEngage)
• Strong CMS and marketing automation experience (Eloqua, Marketo)
• Proven ability to manage B2B/B2C campaigns and multiple stakeholders
• Excellent project management and communication skills
• Bachelor's degree in Marketing, Communications, or related field

Responsibilities

• Oversee content creation and governance across websites, apps, and campaigns
• Manage campaign marketing and CMS platforms in partnership with digital product teams
• Manage campaign management tools (Eloqua, Marketo, Salesforce, MoEngage)
• Manage vendors and ensure content quality aligns with brand and client objectives
• Develop and execute marketing campaigns to support client programs
• Collaborate with internal teams and partners to optimize content usage
• Monitor campaign performance and implement improvements
• Plan, create and oversee production of content and marketing materials, including Aspire and partner offerings
• Manage and govern content quality for client websites, apps, email campaigns and other channels
• Recruit, brief and manage vendors/contract staff for content management, including creative team, designers, translation
• Work with Partnership Development teams to align content with local/global objectives
• Raise awareness and train on content availability to drive adoption across the organization
• Maintain content updates across digital channels
• Job Profile

Skills

Content/campaign management

Campaign tools management

Project management

Stakeholder coordination

Education

Bachelor's degree in Marketing or Communications

Tools

Eloqua

Marketo

Salesforce

MoEngage

Job description

Overall Purpose of the Job

• Overall Purpose of the Job (Brief description of the primary purpose of this position)

Overall Purpose of the Job

• Overall Purpose of the Job (Brief description of the primary purpose of this position)

This role leads content strategy and campaign execution to support client engagement across digital and service channels. It involves managing curated content, partnerships, and marketing initiatives to drive customer utilization.

Key Responsibilities

Campaign Management

• Oversee content creation and governance across websites, apps, and campaigns
• Manage campaign marketing and CMS platforms in partnership with the digital product teams
• Managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)
• Manage vendors and ensure content quality aligns with brand and client objectives
• Develop and execute marketing campaigns to support client programs
• Collaborate with internal teams and partners to optimize content usage
• Monitor campaign performance and implement improvements

Content Management

• Plan, create and oversee the production of various content and marketing materials, especially various Aspire and partner offerings
• Manage and govern content quality for client websites, apps, email campaigns and other channels
• Recruit, brief and manage vendors or contract staff to support content management, including creative team, designers, content production and translation efforts
• Work closely with the Partnership Development teams to jointly create and manage content which are aligned with local and global objectives and initiatives
• Regularly raise awareness and train on the availability of content to drive adoption by the broader organization, including service delivery
• Manage and update content across our digital channels
• Job Profile

Qualifications Required

• 8+ years in content/campaign management, ideally in travel, lifestyle, or luxury sector
• Experience in managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)
• Strong experience with CMS, marketing automation tools (e.g., Eloqua, Marketo)
• Proven ability to manage B2B/B2C campaigns and multiple stakeholders
• Excellent project management and communication skills
• Bachelor's degree in Marketing, Communications, or related field

Required Languages (Brief description of the language skills needed to perform the job)

• English

Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

• 15% Schedule may vary according to business needs