Content, Branding & Social Commerce Intern

Theresa Holdings Group; Singapore; On-site; SGD 13,000 - 27,000; Part time

Job summary

Theresa Holdings Group is seeking a creative Content, Branding & Social Commerce Intern to join our Marketing team in Singapore. The role focuses on strengthening brands through content creation, branding initiatives, influencer management and social commerce.

You will participate in the full content lifecycle from brainstorming to filming and publishing, while supporting influencer collaborations, TikTok Shop and livestream activities.

Qualifications

• Pursuing a Diploma or Degree in Marketing, Mass Communication, Media, Digital Marketing, Business or related field.
• Interest in branding, social media, content creation and influencer marketing.
• Comfortable with basic filming and smartphone video work.
• Familiar with CapCut, Premiere Pro, Final Cut or similar editing tools.

Responsibilities

• Branding and content development, including planning and calendar management.
• Film short-form videos, edit for TikTok/Instagram YouTube Shorts, and publish content.
• Influencer/KOL management, outreach, and collaboration coordination.
• TikTok Shop marketing support and livestream participation when needed.
• Assist across social media scheduling, campaigns, and performance reporting.

Education

Diploma or Degree in Marketing

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva

Adobe Creative Suite

Job description

We are looking for a creative, proactive and social media-savvy Content, Branding & Social Commerce Intern to join our Marketing team.

This role will focus on strengthening our brands through content creation, branding initiatives, influencer management and social commerce. You will be involved in the full content creation process — from brainstorming and planning to filming, editing and publishing — while also supporting influencer collaborations, TikTok Shop and livestream activities.

This is a hands-on role suitable for someone who enjoys creating content, understands social media trends and wants exposure to multiple areas of modern digital marketing.

Key Responsibilities1. Branding & Content Development

About the Role

We are looking for a creative, proactive and social media-savvy Content, Branding & Social Commerce Intern to join our Marketing team.

This role will focus on strengthening our brands through content creation, branding initiatives, influencer management and social commerce. You will be involved in the full content creation process — from brainstorming and planning to filming, editing and publishing — while also supporting influencer collaborations, TikTok Shop and livestream activities.

This is a hands-on role suitable for someone who enjoys creating content, understands social media trends and wants exposure to multiple areas of modern digital marketing.

Key Responsibilities1. Branding & Content Development

• Brainstorm and develop creative content ideas aligned with the company’s brands, positioning and marketing objectives.
• Research social media trends, consumer interests, competitor activities and emerging content formats.
• Develop content concepts around brand stories, treatments and services, educational topics, lifestyle, behind-the-scenes, events, customer experiences and company culture.
• Assist in developing and maintaining weekly and monthly content calendars.
• Prepare content briefs, scripts, talking points, hooks and storyboards where required.
• Ensure content remains consistent with each brand’s identity, tone of voice and positioning.
• Identify opportunities to strengthen brand awareness and engagement through social-first content.
• Support branding campaigns, launches, activations and other creative initiatives.

2. Content Production & Editing

• Film short-form videos, interviews, talking-head content, behind-the-scenes footage, event coverage and lifestyle content.
• Assist with basic shoot setup including lighting, audio, framing and equipment.
• Edit engaging content for TikTok, Instagram Reels, YouTube Shorts and other relevant platforms.
• Add subtitles, music, graphics, transitions and B-roll where appropriate.
• Repurpose existing footage into multiple pieces of social media content.
• Adapt content according to the style, audience and best practices of each platform.
• Maintain and organise raw footage, edited videos and other creative assets.

3. Influencer & KOL Management

• Research and identify suitable influencers, creators and KOLs for brand collaborations.
• Assist with influencer outreach, seeding, barter collaborations and paid engagements.
• Coordinate appointments, campaign briefs, content requirements and deliverables with creators.
• Follow up on posting timelines and agreed deliverables.
• Maintain and update the company’s influencer/KOL database.
• Monitor influencer content and assist with tracking campaign performance.
• Support influencer engagement during events, launches and brand activations.
• Identify potential creators for recurring or long-term partnerships.

4. TikTok Shop & Social Commerce

• Support TikTok Shop marketing and content initiatives.
• Assist with planning promotional campaigns, shoppable content and livestream schedules.
• Support TikTok Shop livestreams, including preparation, setup, talking points and livestream operations.
• Participate in livestreams as a moderator, production support or on-camera host where suitable.
• Assist with sourcing and coordinating external livestreamers, creators and TikTok affiliates.
• Brainstorm shoppable video concepts designed to generate interest, engagement and conversions.
• Monitor TikTok trends and identify relevant opportunities for the company’s brands.
• Assist with tracking livestream, affiliate and TikTok Shop performance to identify areas for improvement.

5. Social Media & Marketing Support

• Assist with scheduling and publishing content across relevant social media channels.
• Monitor social media trends and identify new content or campaign opportunities.
• Support the Marketing team with branding campaigns, events, launches and activations.
• Assist with basic content performance reporting and identify learnings for future content.
• Support ad hoc marketing and creative projects where required.

Requirements

• Currently pursuing a Diploma or Degree in Marketing, Mass Communication, Media, Digital Marketing, Business or a related field.
• Strong interest in branding, social media, content creation and influencer marketing.
• Comfortable filming using smartphones and/or basic camera equipment.
• Familiar with video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar software.
• Good understanding of TikTok, Instagram Reels and current social media trends.
• Creative with a good sense of visual storytelling, hooks, pacing and engaging short-form content.
• Comfortable communicating and coordinating with influencers and external partners.
• Organised and able to manage multiple projects and follow up on deliverables.
• Proactive and willing to contribute ideas rather than simply waiting for instructions.
• Comfortable working in a fast-paced marketing environment.

Bonus Skills

• Experience creating content for TikTok, Instagram or other social media platforms.
• Previous experience with TikTok Shop, affiliate marketing or livestreaming.
• Comfortable appearing on camera or hosting livestreams.
• Experience working with influencers or creators.
• Basic photography and graphic design skills.
• Familiarity with Canva or Adobe Creative Suite.
• Familiarity with AI content creation, editing and productivity tools.
• Interest in the beauty, aesthetics, wellness and lifestyle industries.

What You’ll Gain

• Hands-on experience across branding, content creation, influencer marketing and social commerce.
• End-to-end content creation experience from ideation and filming to editing and publishing.
• Practical experience coordinating influencers, creators and KOLs.
• Exposure to TikTok Shop, livestreaming, affiliate marketing and social commerce.
• Opportunities to participate in brand campaigns, events, launches and activations.
• Experience working within a fast-paced in-house marketing team.
• Opportunities to build a diverse portfolio across branding, social media, influencer marketing and content creation.