Consumer Insights, Senior Researcher, RoAPAC

Netflix; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading entertainment service provider is seeking a Lead Researcher in Singapore to drive consumer insights across South East Asia, Australia/New Zealand, and Taiwan/Hong Kong. The ideal candidate will have 10-15 years of experience in entertainment research and a strong background in both qualitative and quantitative research methods. This role requires excellent stakeholder management skills and the ability to inform and direct strategic decisions based on consumer behavior analysis. Fluency in English and a regional language is preferred.

Qualifications

• 10-15 years of experience in a senior researcher role.
• Experience working across South East Asia, Australia/New Zealand, Taiwan, and Hong Kong.
• Comfort with both qualitative and quantitative research methods.

Responsibilities

• Lead projects guiding business direction in specific markets.
• Develop strategic insights to inform content and marketing decisions.
• Design research projects to answer critical business questions.

Skills

Consumer insights

Qualitative research

Quantitative research

Stakeholder management

Strategic decision making

Business acumen

Communication in English

Regional language proficiency

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.

To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these ‘must watch’ entertainment moments and to create a desire to join Netflix.

In this role, you will lead projects that guide the direction of the business and execution of tactics within South East Asia, Australia/New Zealand, and Taiwan/Hong Kong. A deep understanding and proven track record of working across these markets is critical for success in this role.

A background in entertainment research (TV, film, advertising) is strongly preferred as it provides the unique perspective this lead researcher will need.

We seek an individual who:

• Can flourish in our unique company culture.
• Has spent time living and working in APAC (preferably covering SEA, ANZ, and TW/HK), whilst in a senior researcher role (ideally 10-15 years of experience).
• Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions.
• Has worked with and has the ability to interface and maintain work and relationships with different departments - Content, Product, Design, PR, social, creative - and managing different levels and types of interactions with these stakeholders.
• Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward.
• Has a strong voice in setting strategy and identifying new directions.
• Has significant experience in designing research projects to proactively answer business critical questions.
• A master of primary research (experience in secondary and foundational data/metrics knowledge is also helpful).
• Is keen to roll up sleeves and be hands-on.
• Is as confident in qualitative research techniques as in quantitative, and understands the different applications of each to select the right methodology for the right questions.
• Great eyes for prioritization - knows when to pursue a research project and when to push back.
• Enjoys autonomy, yet hates working in silos.
• Ability to build strong relationships with cross functional stakeholders.
• Deep business acumen and ability to adapt and adjust to an ever changing and complex environment.
• Fluent English speaker, and a regional language preferred - Thai, Bahasa Indonesia or Tagalog.

Essential qualifications:

• Significant consumer insights experience, preferably within the entertainment or tech industries.
• Have worked in a fast paced environment, and as part of a globally distributed team.
• Experience in both qualitative and quantitative types of research - comfortable with both equally, and with deep collaboration with analytics and data science.
• Be ready for an all-embracing thrill ride in a unique space where what we say really matters.

Inclusion

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.