Communications & Marketing Executive

The Theatre Practice Ltd; Singapore; On-site; SGD 35,000 - 52,000; Full time

Job summary

The Theatre Practice Ltd in Singapore seeks a Communications & Marketing Executive to craft marketing campaigns for programmes, grow ticket sales, and advocate for Singapore theatre. You will work with internal teams and external partners to promote the company’s value and reach diverse audiences.

You’ll develop multi-channel plans, manage content calendars, monitor metrics, and help cultivate strategic collaborations.

Qualifications

• Experience in marketing, communications, or a related field.
• Bilingual English and Chinese communications experience is preferred.
• Ability to plan, execute and measure multi-channel campaigns.

Responsibilities

• Assist brainstorming and execution of marketing and publicity strategies for sales, ticketing, and promotions.
• Develop and execute marketing communication plans across channels (direct marketing, digital, advertising).
• Create marketing materials, prepare reports, and analyse campaign results.
• Develop and manage timelines and project plans for marketing initiatives, setting deadlines and tracking dependencies.
• Manage social media strategy and content calendar, publish content, track metrics, and engage with online community.
• Foster strategic partnerships with like-minded organisations for publicity.
• Collaborate with stakeholders to maintain consistent brand messaging and achieve targets.
• Attend meetings and contribute ideas to marketing and sales goals.
• Provide administrative support to the team as needed.

Skills

Marketing strategy

Communications planning

Campaign execution

Content creation

Project management

Job description

The Communications & Marketing Executive plays a vital role in promoting Practice and its programmes, as well as advocating for the value and importance of Singapore theatre by crafting compelling marketing campaigns and fostering strategic partnerships. Reporting to the managers/lead of the department, you'll work closely with internal and external stakeholders to achieve our organisational goals and objectives, ensuring the success of our diverse programmes and initiatives.

What You'll Do:

• Assist the team in brainstorming and executing marketing and publicity strategies for sales, ticketing, and promotions.
• Develop and execute comprehensive marketing communication plans across various communication channels, including direct marketing, digital marketing, advertising, etc.
• Assist in creating marketing materials, preparing reports, and analysing campaign results.
• Develop and manage timelines and project plans for various marketing and publicity initiatives. This includes:
• Setting realistic deadlines for each phase of the project
• Identifying and managing dependencies between tasks
• Monitoring progress and making adjustments as needed
• Manage social media strategy and content calendar. Work closely with the team to create content, schedule and publish content consistently, track and analyse key metrics to provide feedback, and respond and engage with the online community.
• Develop and foster strategic partnerships with like-minded organisations for increased publicity.
• Collaborate with various stakeholders to maintain consistent brand messaging.
• Attend regular meetings and contribute ideas and insights to achieve marketing and sales targets.
• Communicate effectively with partners and audiences, handle inquiries professionally, and gather feedback for improvement.
• Provide administrative support to team members as needed.

Who You Are:

• You are passionate about theatre and the performing arts.
• You possess excellent communication and interpersonal skills.
• You have strong organisational and time management skills.
• You are creative, resourceful, and a team player.
• Experience in marketing, communications, or a related field is an advantage.
• Proficiency in social media platforms and digital marketing tools is preferred.
• Comfortable working across English and Chinese communications, including reviewing bilingual marketing materials.